Why do we do that?
To take care of pets and integrate them into our society, making known: skills, needs, characteristics, and the most suitable activities to do with them.
How do we want to do that?
Promoting activities and knowledge aimed at improving the relationship between humans and pets
The Problem
Dogs are best known to be the human’s best friends, as social animals, they need to interact with us for a couple of hours each day.
One research stated that: 8 in 10 female owners spend less than 30 minutes on an average day with their dogs.
Even if they spend the right amount of time with their dogs, the quality is not necessarily good due to the low knowledge of their necessities.
Every pet-human relationship is UNIQUE, so are the activities that they can do together.
Market Opportunity
We look to target the US market with a value in 2020 of 103 B$. The market is growing really fast with a 5.3% CAGR.
The Solution
An app with daily tasks that guide the relationship through activities. These are customized thanks to an algorithm that profiles the users and dogs.
Revenue Model
We use a freemium business model. We have free daily tasks and activities. Moreover, with a yearly subscription of 120 EUR, the user has courses of professional dog instructors and experts in a wide variety of related fields. Moreover, community activities are available.
Go-To-Market Strategy
Our initial target customers are people that have recently adopted or bought a pet. New pet owners are the most likely to look for resources in different fields that can help them best take care of their pets or activities to do with them. We will sell them the yearly subscription and we are planning to release one new series of courses every month. The courses will be done by selected professionals that are recognized experts through their professional careers.
Traction
We have already closed the deal with 5 professional experts that will do courses for our platform. We have 40 beta testers that have given us feedback and we have already created 4 months of free daily content for our users. We have kicked off a campaign to acquire a wait-list of 500 customers, they will receive a discount of 50% for the first month of subscription.
Our Team
Geppaw is the vision and hard work of the incredible team below.
Company Information & Investment Opportunity:
Ask
Start a conversation with a potential investor for the next round of investment.
We have already invested and raised €90,000 into this venture. We ask to start a conversation with an interested investor for the next round of investment.
