{"id":13384,"date":"2025-06-16T12:57:54","date_gmt":"2025-06-16T19:57:54","guid":{"rendered":"https:\/\/maccelerator.la\/?p=13384"},"modified":"2025-06-16T19:21:20","modified_gmt":"2025-06-17T02:21:20","slug":"building-a-testing-culture-scaling-experimentation-in-your-startup","status":"publish","type":"post","link":"https:\/\/maccelerator.la\/en\/blog\/startups\/building-a-testing-culture-scaling-experimentation-in-your-startup\/","title":{"rendered":"Building a Testing Culture: Scaling Experimentation in Your Startup"},"content":{"rendered":"\n<p>The most innovative companies don&#8217;t just run occasional experiments \u2013 they build entire cultures where testing is woven into their organizational DNA. From Amazon to Booking.com, the companies that consistently outperform competitors have institutionalized experimentation as a core operating principle.<\/p>\n\n\n\n<p>As Satya Nadella, CEO of Microsoft, explains: &#8220;We need to be willing to lean into uncertainty, take risks and learn quickly.&#8221; Building a testing culture transforms this philosophy into practical reality.<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><ul><li><a href=\"#why-testing-cultures-outperform-opinion-based-organizations\">Why Testing Cultures Outperform Opinion-Based Organizations<\/a><\/li><li><a href=\"#the-three-pillars-of-a-testing-culture\">The Three Pillars of a Testing Culture<\/a><ul><li><a href=\"#1-people-creating-the-right-team-environment\">1. People: Creating the Right Team Environment<\/a><\/li><li><a href=\"#2-process-establishing-experimentation-systems\">2. Process: Establishing Experimentation Systems<\/a><\/li><li><a href=\"#3-resources-providing-testing-infrastructure\">3. Resources: Providing Testing Infrastructure<\/a><\/li><\/ul><\/li><li><a href=\"#from-theory-to-practice-implementing-testing-ceremonies\">From Theory to Practice: Implementing Testing Ceremonies<\/a><ul><li><a href=\"#weekly-experiment-planning\">Weekly Experiment Planning<\/a><\/li><li><a href=\"#bi-weekly-results-reviews\">Bi-Weekly Results Reviews<\/a><\/li><li><a href=\"#monthly-hypothesis-refinement\">Monthly Hypothesis Refinement<\/a><\/li><li><a href=\"#quarterly-testing-retrospective\">Quarterly Testing Retrospective<\/a><\/li><\/ul><\/li><li><a href=\"#overcoming-common-cultural-barriers-to-testing\">Overcoming Common Cultural Barriers to Testing<\/a><ul><li><a href=\"#the-we-already-know-syndrome\">The &#8220;We Already Know&#8221; Syndrome<\/a><\/li><li><a href=\"#the-perfection-trap\">The Perfection Trap<\/a><\/li><li><a href=\"#the-quarterly-pressure\">The Quarterly Pressure<\/a><\/li><li><a href=\"#the-failure-stigma\">The Failure Stigma<\/a><\/li><\/ul><\/li><li><a href=\"#case-study-how-spotify-built-a-testing-culture-at-scale\">Case Study: How Spotify Built a Testing Culture at Scale<\/a><\/li><li><a href=\"#scaling-testing-as-your-organization-grows\">Scaling Testing as Your Organization Grows<\/a><ul><li><a href=\"#early-stage-1-10-employees\">Early Stage (1-10 employees)<\/a><\/li><li><a href=\"#growth-stage-10-50-employees\">Growth Stage (10-50 employees)<\/a><\/li><li><a href=\"#scale-stage-50-employees\">Scale Stage (50+ employees)<\/a><\/li><\/ul><\/li><li><a href=\"#from-testing-to-organizational-learning\">From Testing to Organizational Learning<\/a><\/li><li><a href=\"#the-leaders-role-in-fostering-a-testing-culture\">The Leader&#8217;s Role in Fostering a Testing Culture<\/a><\/li><li><a href=\"#beyond-individual-testing-building-your-experimentation-portfolio\">Beyond Individual Testing: Building Your Experimentation Portfolio<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-testing-cultures-outperform-opinion-based-organizations\"><strong>Why Testing Cultures Outperform Opinion-Based Organizations<\/strong><\/h2>\n\n\n\n<p>Organizations with strong testing cultures enjoy several critical advantages:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Data-backed decisions<\/strong>: Replacing opinion-based arguments with evidence<\/li>\n\n\n\n<li><strong>Rapid learning cycles<\/strong>: Generating insights faster than competitors<\/li>\n\n\n\n<li><strong>Reduced failure costs<\/strong>: Catching flawed concepts early before major investments<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/maccelerator.la\/en\/blog\/investors\/navigating-the-innovation-landscape-open-innovation-vs-closed-innovation-in-startup-investments\/\">Innovation<\/a> resilience<\/strong>: Creating safe spaces for testing bold ideas<\/li>\n\n\n\n<li><strong>Adaptability<\/strong>: Quickly responding to changing market conditions<\/li>\n<\/ol>\n\n\n\n<p>These advantages are particularly crucial for startups, where resources are limited and the cost of sustained mistakes can be existential.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-three-pillars-of-a-testing-culture\"><strong>The Three Pillars of a Testing Culture<\/strong><\/h2>\n\n\n\n<p>Building a testing culture requires alignment across three core dimensions:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-people-creating-the-right-team-environment\"><strong>1. People: Creating the Right Team Environment<\/strong><\/h3>\n\n\n\n<p>Testing thrives when teams have:<\/p>\n\n\n\n<p><strong>Psychological safety<\/strong>: <a href=\"https:\/\/maccelerator.la\/en\/blog\/startups\/navigating-the-startup-seas-how-to-spot-the-minimum-viable-team\/\">Team<\/a> members must feel safe proposing experiments and sharing both positive and negative results without fear of punishment or ridicule.<\/p>\n\n\n\n<p><strong>Skills diversity<\/strong>: Effective testing requires a mix of abilities \u2013 analytical thinking, customer empathy, technical capability, and creative problem-solving.<\/p>\n\n\n\n<p><strong>Learning orientation<\/strong>: Team members should value learning over being right, embracing the concept that a &#8220;failed&#8221; experiment that generates insights is more valuable than a &#8220;successful&#8221; one that teaches nothing new.<\/p>\n\n\n\n<p><strong>Collaborative approach<\/strong>: Cross-functional teams typically run more effective experiments because they bring multiple perspectives to both design and analysis.<\/p>\n\n\n\n<p><strong>Case Study: How Intuit Built Psychological Safety for Testing<\/strong> Intuit, maker of TurboTax and QuickBooks, transformed its culture by introducing &#8220;failure parties&#8221; where teams celebrate experiments that didn&#8217;t work but generated valuable insights. This ritual shifted the focus from avoiding failure to maximizing learning, dramatically increasing the number of experiments teams were willing to run. The approach has contributed to Intuit&#8217;s continued innovation in financial software.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-process-establishing-experimentation-systems\"><strong>2. Process: Establishing Experimentation Systems<\/strong><\/h3>\n\n\n\n<p>Effective testing cultures need structured processes:<\/p>\n\n\n\n<p><strong>Hypothesis libraries<\/strong>: Centralized collections of <a href=\"https:\/\/maccelerator.la\/en\/blog\/entrepreneur-series\/from-the-field-to-the-boardroom-how-christen-press-is-changing-the-game-in-business\/\">business<\/a> hypotheses prioritized by importance and evidence<\/p>\n\n\n\n<p><strong>Experimentation playbooks<\/strong>: Standard approaches for designing, running, and analyzing common experiment types<\/p>\n\n\n\n<p><strong>Insight documentation<\/strong>: Consistent formats for recording and sharing learnings from experiments<\/p>\n\n\n\n<p><strong>Decision frameworks<\/strong>: Clear guidelines for when to persevere, pivot, or kill initiatives based on experimental results<\/p>\n\n\n\n<p><strong>Regular reviews<\/strong>: Scheduled sessions where teams present experimental results and decisions<\/p>\n\n\n\n<p><strong>Key Insight<\/strong>: Systematizing experimentation doesn&#8217;t stifle creativity \u2013 it channels creative energy toward learning rather than reinventing experimental methods.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-resources-providing-testing-infrastructure\"><strong>3. Resources: Providing Testing Infrastructure<\/strong><\/h3>\n\n\n\n<p>Testing cultures require appropriate resources:<\/p>\n\n\n\n<p><strong>Dedicated time<\/strong>: Protected space in schedules for designing and analyzing experiments<\/p>\n\n\n\n<p><strong>Testing budget<\/strong>: Allocated funds specifically for experimentation separate from development budgets<\/p>\n\n\n\n<p><strong>Tools and platforms<\/strong>: Software for designing experiments, collecting <a href=\"https:\/\/maccelerator.la\/en\/blog\/investors\/unveiling-the-hidden-gems-the-essential-role-of-a-data-room-in-investor-due-diligence\/\">data<\/a>, and analyzing results<\/p>\n\n\n\n<p><strong>Technical infrastructure<\/strong>: Systems that allow for quick implementation of test variations (like A\/B testing platforms)<\/p>\n\n\n\n<p><strong>Measurement capabilities<\/strong>: Analytics systems that provide reliable, relevant <a href=\"https:\/\/maccelerator.la\/en\/blog\/investors\/decoding-the-early-stage-and-growth-stage-metrics-that-matter-for-startup-success\/\">metrics<\/a> for evaluation<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"from-theory-to-practice-implementing-testing-ceremonies\"><strong>From Theory to Practice: Implementing Testing Ceremonies<\/strong><\/h2>\n\n\n\n<p>Testing ceremonies create regular rhythms that reinforce experimentation as a core practice. Consider implementing these ceremonies:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"weekly-experiment-planning\"><strong>Weekly Experiment Planning<\/strong><\/h3>\n\n\n\n<p><strong>Format<\/strong>: 30-minute session where teams identify hypotheses to test in the coming week<\/p>\n\n\n\n<p><strong>Participants<\/strong>: Cross-functional team members<\/p>\n\n\n\n<p><strong>Outputs<\/strong>: Clearly defined experiments with success criteria and responsibilities<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bi-weekly-results-reviews\"><strong>Bi-Weekly Results Reviews<\/strong><\/h3>\n\n\n\n<p><strong>Format<\/strong>: 60-minute session to analyze experimental results and extract insights<\/p>\n\n\n\n<p><strong>Participants<\/strong>: Core team plus relevant stakeholders<\/p>\n\n\n\n<p><strong>Outputs<\/strong>: Documented learnings and concrete next steps based on results<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"monthly-hypothesis-refinement\"><strong>Monthly Hypothesis Refinement<\/strong><\/h3>\n\n\n\n<p><strong>Format<\/strong>: 90-minute workshop to review and prioritize the hypothesis backlog<\/p>\n\n\n\n<p><strong>Participants<\/strong>: Extended team including leadership<\/p>\n\n\n\n<p><strong>Outputs<\/strong>: Updated hypothesis library with prioritized testing opportunities<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"quarterly-testing-retrospective\"><strong>Quarterly Testing Retrospective<\/strong><\/h3>\n\n\n\n<p><strong>Format<\/strong>: Half-day session to review the testing process itself<\/p>\n\n\n\n<p><strong>Participants<\/strong>: All team members involved in experimentation<\/p>\n\n\n\n<p><strong>Outputs<\/strong>: Process improvements and capability enhancements for testing<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"overcoming-common-cultural-barriers-to-testing\"><strong>Overcoming Common Cultural Barriers to Testing<\/strong><\/h2>\n\n\n\n<p>Even with the right intentions, several cultural barriers can undermine effective testing:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"the-we-already-know-syndrome\"><strong>The &#8220;We Already Know&#8221; Syndrome<\/strong><\/h3>\n\n\n\n<p><strong>Barrier<\/strong>: Executives or team leaders who believe their experience eliminates the need for testing<\/p>\n\n\n\n<p><strong>Solution<\/strong>: Start with small experiments that challenge widely-held assumptions and generate surprising results<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"the-perfection-trap\"><strong>The Perfection Trap<\/strong><\/h3>\n\n\n\n<p><strong>Barrier<\/strong>: Reluctance to test concepts until they&#8217;re fully polished<\/p>\n\n\n\n<p><strong>Solution<\/strong>: Celebrate rough prototypes that generate early insights, sharing examples of successful companies that started with imperfect tests<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"the-quarterly-pressure\"><strong>The Quarterly Pressure<\/strong><\/h3>\n\n\n\n<p><strong>Barrier<\/strong>: Short-term performance metrics that discourage experimental approaches<\/p>\n\n\n\n<p><strong>Solution<\/strong>: Create protected innovation spaces with different success metrics focused on learning velocity rather than immediate ROI<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"the-failure-stigma\"><strong>The Failure Stigma<\/strong><\/h3>\n\n\n\n<p><strong>Barrier<\/strong>: Cultural aversion to anything labeled as &#8220;failure&#8221;<\/p>\n\n\n\n<p><strong>Solution<\/strong>: Reframe the language from &#8220;failed experiments&#8221; to &#8220;learning experiments,&#8221; focusing on insights generated rather than confirmatory outcomes<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"case-study-how-spotify-built-a-testing-culture-at-scale\"><strong>Case Study: How Spotify Built a Testing Culture at Scale<\/strong><\/h2>\n\n\n\n<p>Spotify&#8217;s growth from startup to industry leader was fueled by its testing culture, exemplified by its famous &#8220;think it, build it, ship it, tweak it&#8221; approach. Key elements include:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Autonomous squads<\/strong>: Small, self-sufficient teams empowered to run their own experiments<\/li>\n\n\n\n<li><strong>Regular hack weeks<\/strong>: Dedicated time for exploring and testing new ideas<\/li>\n\n\n\n<li><strong>Data democratization<\/strong>: Making metrics and analytics accessible to everyone<\/li>\n\n\n\n<li><strong>&#8220;MVP first&#8221; mindset<\/strong>: Always starting with minimal versions to test core hypotheses<\/li>\n\n\n\n<li><strong>Learning over winning<\/strong>: Valuing insights generated from experiments over &#8220;successful&#8221; outcomes<\/li>\n<\/ol>\n\n\n\n<p>This culture has enabled Spotify to continuously innovate its product while adapting to rapid changes in the music industry and consumer preferences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"scaling-testing-as-your-organization-grows\"><strong>Scaling Testing as Your Organization Grows<\/strong><\/h2>\n\n\n\n<p>As startups <a href=\"https:\/\/maccelerator.la\/en\/blog\/investors\/an-investors-guide-on-how-to-scale-by-10x-key-indicators-and-strategies\/\">scale<\/a>, maintaining an effective testing culture requires additional considerations:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"early-stage-1-10-employees\"><strong>Early Stage (1-10 employees)<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Everyone participates in experiment design and analysis<\/li>\n\n\n\n<li>Testing focused primarily on core <a href=\"https:\/\/maccelerator.la\/en\/blog\/investors\/unveiling-the-business-model-matrix-for-assessing-startup-success\/\">business model<\/a> assumptions<\/li>\n\n\n\n<li>Simple, shared documentation of hypotheses and learnings<\/li>\n\n\n\n<li>Regular all-hands review of experimental results<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"growth-stage-10-50-employees\"><strong>Growth Stage (10-50 employees)<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Designated testing champions within each functional team<\/li>\n\n\n\n<li>More formal experimentation processes and documentation<\/li>\n\n\n\n<li>Dedicated analytics support for experiment analysis<\/li>\n\n\n\n<li>Regular cross-team sharing of testing insights<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"scale-stage-50-employees\"><strong>Scale Stage (50+ employees)<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dedicated experimentation teams supporting product groups<\/li>\n\n\n\n<li>Standardized experimentation platforms and processes<\/li>\n\n\n\n<li>Centralized knowledge <a href=\"https:\/\/maccelerator.la\/en\/blog\/venture-capital\/transforming-asset-and-wealth-management-with-genais-impact-on-asset-and-wealth-management\/\">management<\/a> for testing insights<\/li>\n\n\n\n<li>Training programs to build testing capabilities across the organization<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"from-testing-to-organizational-learning\"><strong>From Testing to Organizational Learning<\/strong><\/h2>\n\n\n\n<p>The ultimate goal isn&#8217;t just to run experiments but to create an organization that learns faster than its competitors. This requires connecting individual experiments to broader learning objectives:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Connect experiments to strategic questions<\/strong>: Ensure tests address the most critical uncertainties in your business model<\/li>\n\n\n\n<li><strong>Build cumulative knowledge<\/strong>: Design experiments that build upon previous learnings rather than repeatedly testing similar questions<\/li>\n\n\n\n<li><strong>Share insights horizontally<\/strong>: Create mechanisms for learnings from one team to inform decisions in other parts of the organization<\/li>\n\n\n\n<li><strong>Incorporate diverse perspectives<\/strong>: Include multiple viewpoints in both designing experiments and interpreting results<\/li>\n\n\n\n<li><strong>Systematically challenge assumptions<\/strong>: Regularly revisit and test fundamental assumptions, even those that have previously been &#8220;validated&#8221;<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-leaders-role-in-fostering-a-testing-culture\"><strong>The Leader&#8217;s Role in Fostering a Testing Culture<\/strong><\/h2>\n\n\n\n<p>Leaders play a critical role in establishing and maintaining testing cultures through:<\/p>\n\n\n\n<p><strong>Modeling experimentation<\/strong>: Running their own experiments and sharing both successes and failures<\/p>\n\n\n\n<p><strong>Asking for evidence<\/strong>: Consistently requesting data when teams present recommendations<\/p>\n\n\n\n<p><strong>Celebrating learning<\/strong>: Recognizing valuable insights, not just successful outcomes<\/p>\n\n\n\n<p><strong>Providing resources<\/strong>: Ensuring teams have the time, budget, and tools needed for effective testing<\/p>\n\n\n\n<p><strong>Protecting experimentation<\/strong>: Defending testing processes during stressful periods when short-term pressures mount<\/p>\n\n\n\n<p>As Amazon&#8217;s former VP David Selinger noted, &#8220;In a culture of experimentation, being wrong isn&#8217;t a failure\u2014it&#8217;s part of the exploration process.&#8221;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/maccelerator.la\/wp-content\/uploads\/2025\/03\/Building-a-Testing-Culture-Scaling-Experimentation-in-Your-Startup-1-1024x559.png\" alt=\"\" class=\"wp-image-13387\" title=\"\" srcset=\"https:\/\/maccelerator.la\/wp-content\/uploads\/2025\/03\/Building-a-Testing-Culture-Scaling-Experimentation-in-Your-Startup-1-1024x559.png 1024w, https:\/\/maccelerator.la\/wp-content\/uploads\/2025\/03\/Building-a-Testing-Culture-Scaling-Experimentation-in-Your-Startup-1-300x164.png 300w, https:\/\/maccelerator.la\/wp-content\/uploads\/2025\/03\/Building-a-Testing-Culture-Scaling-Experimentation-in-Your-Startup-1-768x419.png 768w, https:\/\/maccelerator.la\/wp-content\/uploads\/2025\/03\/Building-a-Testing-Culture-Scaling-Experimentation-in-Your-Startup-1-280x153.png 280w, https:\/\/maccelerator.la\/wp-content\/uploads\/2025\/03\/Building-a-Testing-Culture-Scaling-Experimentation-in-Your-Startup-1-1170x638.png 1170w, https:\/\/maccelerator.la\/wp-content\/uploads\/2025\/03\/Building-a-Testing-Culture-Scaling-Experimentation-in-Your-Startup-1.png 1408w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"beyond-individual-testing-building-your-experimentation-portfolio\"><strong>Beyond Individual Testing: Building Your Experimentation Portfolio<\/strong><\/h2>\n\n\n\n<p>Mature testing cultures manage a balanced portfolio of experiments:<\/p>\n\n\n\n<p><strong>Incremental experiments<\/strong>: Small tests focused on optimizing existing products and processes<\/p>\n\n\n\n<p><strong>Adjacent experiments<\/strong>: Exploring new customer segments or capabilities building on existing strengths<\/p>\n\n\n\n<p><strong>Transformational experiments<\/strong>: Testing entirely new business models or value propositions<\/p>\n\n\n\n<p>By consciously balancing your experimentation portfolio, you ensure both short-term improvements and long-term innovation.<\/p>\n\n\n\n<p>Join our Founders Meetings to learn how M Accelerator can help you build an effective testing culture tailored to your startup&#8217;s specific needs and growth stage.<a href=\"https:\/\/maccelerator.la\/en\/live-presentation\/\" data-wpel-link=\"internal\"> Join us<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p> Learn how to build a testing culture in your startup and scale experimentation like top companies such as Amazon and Spotify. Discover the key pillars\u2014people, processes, and resources\u2014that drive data-backed decisions, rapid learning, and innovation resilience.<\/p>\n","protected":false},"author":14,"featured_media":13385,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1251],"tags":[],"class_list":["post-13384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startups"],"_links":{"self":[{"href":"https:\/\/maccelerator.la\/en\/wp-json\/wp\/v2\/posts\/13384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maccelerator.la\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maccelerator.la\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maccelerator.la\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/maccelerator.la\/en\/wp-json\/wp\/v2\/comments?post=13384"}],"version-history":[{"count":0,"href":"https:\/\/maccelerator.la\/en\/wp-json\/wp\/v2\/posts\/13384\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maccelerator.la\/en\/wp-json\/wp\/v2\/media\/13385"}],"wp:attachment":[{"href":"https:\/\/maccelerator.la\/en\/wp-json\/wp\/v2\/media?parent=13384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maccelerator.la\/en\/wp-json\/wp\/v2\/categories?post=13384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maccelerator.la\/en\/wp-json\/wp\/v2\/tags?post=13384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}