{"id":6539,"date":"2021-03-03T18:53:32","date_gmt":"2021-03-04T02:53:32","guid":{"rendered":"https:\/\/maccelerator.la\/?p=6539"},"modified":"2021-04-19T16:59:49","modified_gmt":"2021-04-19T23:59:49","slug":"rucept-merchandising-unbound","status":"publish","type":"post","link":"https:\/\/maccelerator.la\/en\/rucept","title":{"rendered":"Rucept: Merchandising Unbound"},"content":{"rendered":"\n
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After 15 years in E-commerce, gaming and the manufacturing industry, Rucept\u2019s co founders<\/a> have created a merchandising-as-a-service platform. The platform democratizes the merchandising supply chain by eliminating costs and inventory<\/strong>, as well as, creating an immersive in-game merchandise<\/strong> buying experience so gamers can own a piece of the game they love, and so games can monetize, retain and engage their audience<\/strong>.<\/p>\n\n\n\n

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Why Us?<\/h2>\n\n\n\n
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The Problem<\/strong><\/h2>\n\n\n\n

Merchandise licensing does not work for Mid-size gaming studios. Angry Birds and Roblox could easily license their IP however it’s a tough sell for studios below that threshold. Larger AAA titles can work with licensees and other partners however the supply chain includes many moving parts like manufacturing, logistics, customer services in multiple geographies.<\/p>\n\n\n\n

In the absence of a licensee, studios are unable to dedicate resources in-house to make and sell merchandise. Studios prioritize resources on developing new games and concepts to release the next \u201chit\u201d title.Studios are more comfortable with direct monetization models like in-app ads, in-app purchases or direct downloads. Merchandising is primarily an offline operation and currently cannot be featured in-game. <\/p>\n\n\n\n

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The Solution <\/strong><\/h2>\n\n\n\n

Rucept publishes physical product renders for personalized merchandise and branded products inside the app, as well as handles fulfillment from its network of brands, licensees and 40 3D printing and other on-demand factories worldwide. Products are seamlessly placed as close to the content as possible. A single image can turn into 250+ unique products, and digital assets can be brought to life on proprietary media platforms.<\/p>\n\n\n\n

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Proprietary Value<\/h2>\n\n\n\n

Rucept’s Unity SDK and Web CMS enables games to make and sell physical items in the game. We are a unique in-app and omni-channel merchandising solution for video games and other content producers.<\/p>\n\n\n\n

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Market Opportunity<\/strong><\/h2>\n\n\n\n

2.7B+ players globally are actively playing video games on mobile and other platforms. 96% of the video game industry\u2019s $150B ($300B by 2025) revenue comes from in-app monetization via in-app purchases and ads. Rucept aims to convert 0.5% of these users across multiple games. <\/p>\n\n\n\n

With an AOV of $15, Rucept can build a $10B+ business<\/a> with merchandise and brand partnerships. Our clients<\/a> use an easy plug and play SDK for Unity and Unreal engines and can start selling in less than 72 hours of set up time.<\/p>\n\n\n\n

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2 Revenue Streams<\/strong><\/h2>\n\n\n\n

Model 1<\/h3>\n\n\n\n

With a subscription, companies will be able to list their merchandise on our platform in a fluid cataloguing process. <\/p>\n\n\n\n

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Model 2<\/h3>\n\n\n\n

Rucept would earn between 25% and 30% on commission from sales<\/a> of merchandise <\/p>\n\n\n\n

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Traction<\/h2>\n\n\n\n

Rucept is already generating revenue with exclusive contracts with 4 of the best known mid-size studios internationally. We are in the process of signing 10 more titles, with a waitlist of 30+ prominent names like Tilting Point, Riot Games, Wargaming, Google<\/a> Play Store\/Stadia, Microsoft<\/a> etc. with 350M+ MAUs<\/p>\n\n\n\n

In addition to that, Rucept has <\/p>\n\n\n\n