{"id":6597,"date":"2021-03-02T16:33:00","date_gmt":"2021-03-03T00:33:00","guid":{"rendered":"https:\/\/maccelerator.la\/?p=6597"},"modified":"2021-10-06T02:04:23","modified_gmt":"2021-10-06T09:04:23","slug":"dreamfully","status":"publish","type":"post","link":"https:\/\/maccelerator.la\/en\/dreamfully","title":{"rendered":"Dreamfully"},"content":{"rendered":"\n
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Dreamfully was founded to directly address the growing mental health crisis which has rates of stress, anxiety, and depression at our nation\u2019s highest historic levels. We need to make successful, proven interventions– like mindfulness and meditation– feel more accessible, easy, and fun.<\/p>\n\n\n\n

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The Vision<\/h2>\n\n\n\n

A casual wellness app that makes practicing mindfulness as easy as Tik Tok<\/p>\n\n\n\n

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The Problem<\/strong><\/h2>\n\n\n\n

Rates of stress, anxiety, and depression at all-time high in America. According to a 2020 study by NA<\/em>MI, each year, one in five people<\/strong> will experience mental illness. Furthermore, a disappointing majority of those people will not receive treatment for it.<\/p>\n\n\n\n

Mental healthcare is<\/strong><\/p>\n\n\n\n

– inaccessible<\/p>\n\n\n\n

– expensive<\/p>\n\n\n\n

– obfuscated<\/p>\n\n\n\n

From the consumer perspective<\/h3>\n\n\n\n

– Consumers need better resources to casually practice wellness<\/p>\n\n\n\n

On the B2B side<\/h3>\n\n\n\n

– Organizations need better emotional data<\/a> on their employees<\/a> (very hard to capture)<\/p>\n\n\n\n

Meditation apps have validated mindfulness as a tool to manage wellness, but still fall short for users.<\/strong><\/p>\n\n\n\n

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Existing mindfulness apps are not optimized for those who are visually oriented, those who demand engaging content<\/p>\n\n\n\n

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Market Opportunity<\/strong><\/h2>\n\n\n\n

Meditation is the leading mental health intervention, but in terms of software\/apps, is limited to prioritizing those who are audio-oriented. For many, this makes meditation difficult to practice and not engaging enough to compete with all the available distracting visual media. This leaves a large gap of people- over 150M- who can be getting additional benefit but are not.<\/p>\n\n\n\n

Meditation is booming, but leaving behind those who are visually oriented. <\/p>\n\n\n\n

69M U.S adults meditate at least 1x\/week<\/strong><\/p>\n\n\n\n

– The Business<\/a> ResearchCompany,2021<\/p>\n\n\n\n

8\/10 Americans are severely affected by stress\/anxiety<\/strong><\/p>\n\n\n\n

– MHA, 2021<\/p>\n\n\n\n

$9B projected 2027<\/strong> global meditation market size<\/strong><\/p>\n\n\n\n

– Data Bridge Market Research, 2020<\/p>\n\n\n\n

$4B project global 2027<\/strong><\/strong> mindfulness app market size <\/strong><\/p>\n\n\n\n

– Absolute Market Insights, 2020<\/p>\n\n\n\n

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Early Success Insights<\/strong><\/h2>\n\n\n\n

Early metrics show a clear path to product market fit. <\/p>\n\n\n\n

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Welcome to Dreamfully<\/strong><\/h2>\n\n\n\n

Dreamfully produces clinically driven and visually orientated meditation videos <\/strong>that relieve stress, gather focus, and put you in a better place.<\/p>\n\n\n\n

By adding qualities of on-screen visual immersion, we can make this otherwise challenging practice feel more engaging, effortless, and fun. This helps us capture our audience\u2019s attention, imagination, and heart, making it easier to help them.<\/p>\n\n\n\n

Visually-guided mindfulness made engaging, easy, and effective via the Dreamfully app. This application leverages guided breathing, relaxing imagery, community-created content, affirmations, healing audio, and more. And it’s all backed by science.<\/p>\n\n\n\n

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Users are able to <\/h2>\n\n\n\n