{"id":6845,"date":"2021-04-16T00:58:11","date_gmt":"2021-04-16T07:58:11","guid":{"rendered":"https:\/\/maccelerator.la\/?p=6845"},"modified":"2021-04-27T12:38:01","modified_gmt":"2021-04-27T19:38:01","slug":"vinofy-a-taste-technology-company","status":"publish","type":"post","link":"https:\/\/maccelerator.la\/en\/vinofy","title":{"rendered":"Vinofy &#8211; The Social Wine App"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1012\" height=\"506\" src=\"https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/04\/cover.png\" alt=\"\" class=\"wp-image-7609\" title=\"\" srcset=\"https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/04\/cover.png 1012w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/04\/cover-300x150.png 300w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/04\/cover-768x384.png 768w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/04\/cover-280x140.png 280w\" sizes=\"auto, (max-width: 1012px) 100vw, 1012px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>Problem<\/strong><\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Wine Discovery and Shopping Experiences Are Bad, Both In-store and Online. There are limited information and content at retailers.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Also wine is a highly experiential and social product. Most retailers are focusing on selling the wine without providing consumers a better tasting and sharing experience<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>Market Opportunity<\/strong><\/h2>\n\n\n\n<p>The global wine market is around 380 billion dollars in annual <a href=\"https:\/\/maccelerator.la\/en\/blog\/go-to-market\/understanding-price-elasticity-a-key-tool-for-entrepreneurs\/\">sales<\/a>, 68 billion in USA and about 10 billion in <a href=\"https:\/\/maccelerator.la\/en\/blog\/sports\/blog-sports-tech-company-expand-los-angeles-decision-framework\/\">Los Angeles<\/a>. Currently online wine sales account for only 3% of total wine sales but it\u2019s growing with double digits last year and triple digit during Covid-19 pandemic. <\/p>\n\n\n\n<p>Smaller wineries need new ways to reach consumers directly. They lack distribution resources, i.e. supermarkets, liquor stores and the knowhow to reach consumers online. <\/p>\n\n\n\n<p>Many wineries rely on wine ambassador program to drive direct sales to consumers because selling wines via social networks is an effective channel. With the increasing popularity of video sharing, there is a huge opportunity to grow wine sales online via video-based social platforms<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/vinofy-market-1024x576.jpg\" alt=\"\" class=\"wp-image-6870\" width=\"671\" height=\"377\" title=\"\" srcset=\"https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/vinofy-market-1024x576.jpg 1024w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/vinofy-market-300x169.jpg 300w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/vinofy-market-768x432.jpg 768w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/vinofy-market-1536x864.jpg 1536w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/vinofy-market-280x157.jpg 280w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/vinofy-market-1170x658.jpg 1170w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/vinofy-market.jpg 1800w\" sizes=\"auto, (max-width: 671px) 100vw, 671px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>The Solution <\/strong><\/h2>\n\n\n\n<p class=\"has-large-font-size\">Vinofy App<\/p>\n\n\n\n<p class=\"has-medium-font-size\">The first video-based Social Wine App for people to discover, share and shop wine all in one place <\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-20.png\" alt=\"\" class=\"wp-image-6867\" width=\"500\" height=\"557\" title=\"\" srcset=\"https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-20.png 777w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-20-269x300.png 269w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-20-768x856.png 768w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-20-168x187.png 168w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p class=\"has-large-font-size\"><em>React, rate &amp; discover wine in 30-second videos<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-17-1024x501.png\" alt=\"\" class=\"wp-image-6858\" width=\"747\" height=\"364\" title=\"\" srcset=\"https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-17-1024x501.png 1024w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-17-300x147.png 300w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-17-280x137.png 280w\" sizes=\"auto, (max-width: 747px) 100vw, 747px\" \/><\/figure>\n\n\n\n<p class=\"has-large-font-size\"><em>Earn points, redeem &amp; shop wine online<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"500\" src=\"https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-19-1024x500.png\" alt=\"\" class=\"wp-image-6864\" title=\"\" srcset=\"https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-19-1024x500.png 1024w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-19-300x147.png 300w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-19-768x375.png 768w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-19-1536x750.png 1536w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-19-280x137.png 280w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-19-1170x572.png 1170w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-19.png 1576w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>3 Fold Business Model<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Commerce <\/h3>\n\n\n\n<p class=\"has-medium-font-size\"><em>Commission from online wine sales<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Subscription<\/h3>\n\n\n\n<p class=\"has-medium-font-size\"><em>Monthly wine box with tasting experience<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Advertising<\/h3>\n\n\n\n<p class=\"has-medium-font-size\"><em>Paid brand promotions and sponsored content<\/em><\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">Go-to-market strategy<\/h2>\n\n\n\n<p style=\"font-size:28px\">1) <em>Ready for a taste<\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><a href=\"https:\/\/maccelerator.la\/en\/blog\/entrepreneurship\/from-inspiration-to-action-building-movements-and-communities\/\">Community<\/a> marketing and engagement campaign with wine influencers<\/p>\n\n\n\n<p style=\"font-size:28px\">2) <em>SipRewards<\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size\">New user signup and referral program<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><strong>Initial <a href=\"https:\/\/maccelerator.la\/en\/blog\/startups\/understanding-the-target-market-definition-purpose-examples-market-segments\/\">Target Market<\/a>: Los Angeles<\/strong><\/p>\n\n\n\n<p>With an adult population of 7.6 million people over the age of 21 and able to purchase wine, Los Angeles is the perfect city to achieve product market fit<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><strong>Our Roadmap<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/04\/Vinofy-Pitch-Deck_Live-1024x576.png\" alt=\"\" class=\"wp-image-7612\" title=\"\" srcset=\"https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/04\/Vinofy-Pitch-Deck_Live-1024x576.png 1024w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/04\/Vinofy-Pitch-Deck_Live-300x169.png 300w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/04\/Vinofy-Pitch-Deck_Live-768x432.png 768w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/04\/Vinofy-Pitch-Deck_Live-1536x864.png 1536w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/04\/Vinofy-Pitch-Deck_Live-280x158.png 280w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/04\/Vinofy-Pitch-Deck_Live-1170x658.png 1170w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/04\/Vinofy-Pitch-Deck_Live.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\">Market Landscape<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-43.png\" alt=\"\" class=\"wp-image-7039\" width=\"606\" height=\"546\" title=\"\" srcset=\"https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-43.png 1002w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-43-300x271.png 300w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-43-207x187.png 207w\" sizes=\"auto, (max-width: 606px) 100vw, 606px\" \/><\/figure>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\">Vinofy Inc, a taste-technology company<\/h3>\n\n\n\n<p>Vinofy <a href=\"https:\/\/maccelerator.la\/en\/blog\/startups\/your-essential-guide-to-leading-startup-accelerators-and-incubators\/\">Inc<\/a>, is a taste-technology company. We believe the appreciation of taste is a unique and universal human gift. Our vision is to unite people from different cultures and backgrounds over this universal human experience, the love of wine, food and anything tasty. <\/p>\n\n\n\n<p>Vinofy will start with wine but will eventually include coffee, beer, spirits, food etc. in our scope to be the number one platform and community for people to discover, share and shop anything tasty.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-16-1024x411.png\" alt=\"\" class=\"wp-image-6846\" width=\"714\" height=\"286\" title=\"\" srcset=\"https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-16-1024x411.png 1024w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-16-300x120.png 300w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-16-768x308.png 768w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-16-1536x616.png 1536w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-16-280x112.png 280w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-16-1170x470.png 1170w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-16.png 1560w\" sizes=\"auto, (max-width: 714px) 100vw, 714px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">Meet the team<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"555\" height=\"427\" src=\"https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-26.png\" alt=\"\" class=\"wp-image-6940\" title=\"\" srcset=\"https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-26.png 555w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-26-300x231.png 300w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-26-243x187.png 243w\" sizes=\"auto, (max-width: 555px) 100vw, 555px\" \/><\/figure>\n\n\n\n<p>Ellen is a tech <a href=\"https:\/\/maccelerator.la\/en\/blog\/go-to-market\/programmatic-advertising-the-secret-weapon-your-startup-isnt-using-but-should-be\/\">startup<\/a> veteran who loves wine. She worked as a venture developer at Lazada, an eCommerce unicorn startup that was acquired by Alibaba with a multi-billion dollar valuation.<\/p>\n\n\n\n<p>She also led a team of 9 and built a global experience platform live in over 30 countries and serving 18 million users globally for a travel startup.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-32.png\" alt=\"\" class=\"wp-image-6967\" width=\"384\" height=\"297\" title=\"\" srcset=\"https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-32.png 555w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-32-300x231.png 300w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-32-242x187.png 242w\" sizes=\"auto, (max-width: 384px) 100vw, 384px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-31.png\" alt=\"\" class=\"wp-image-6964\" width=\"389\" height=\"300\" title=\"\" srcset=\"https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-31.png 555w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-31-300x231.png 300w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-31-242x187.png 242w\" sizes=\"auto, (max-width: 389px) 100vw, 389px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>Company Information &amp; Investment Opportunity:<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\">Ask &#8211; $ 250k USD<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-33-1024x387.png\" alt=\"\" class=\"wp-image-6973\" width=\"754\" height=\"286\" title=\"\" srcset=\"https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-33-1024x387.png 1024w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-33-300x113.png 300w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-33-768x291.png 768w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-33-1536x581.png 1536w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-33-280x106.png 280w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-33-1170x443.png 1170w, https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/image-33.png 1713w\" sizes=\"auto, (max-width: 754px) 100vw, 754px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">Media<\/h2>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/maccelerator.la\/wp-content\/uploads\/2021\/03\/vinofyapp-promo-video.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Problem Wine Discovery and Shopping Experiences Are Bad, Both In-store and Online. There are limited information and content at retailers. Also wine is a highly experiential and social product. Most retailers are focusing on selling the wine without providing consumers a better tasting and sharing experience Market Opportunity The global wine market is around 380<\/p>\n","protected":false},"author":20,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1299],"tags":[],"class_list":["post-6845","post","type-post","status-publish","format-standard","hentry","category-startup"],"_links":{"self":[{"href":"https:\/\/maccelerator.la\/en\/wp-json\/wp\/v2\/posts\/6845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maccelerator.la\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maccelerator.la\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maccelerator.la\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/maccelerator.la\/en\/wp-json\/wp\/v2\/comments?post=6845"}],"version-history":[{"count":0,"href":"https:\/\/maccelerator.la\/en\/wp-json\/wp\/v2\/posts\/6845\/revisions"}],"wp:attachment":[{"href":"https:\/\/maccelerator.la\/en\/wp-json\/wp\/v2\/media?parent=6845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maccelerator.la\/en\/wp-json\/wp\/v2\/categories?post=6845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maccelerator.la\/en\/wp-json\/wp\/v2\/tags?post=6845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}