Lizet Zayas is a Creative Director and Entrepreneur. Founder of Lizz Creative, a design agency for branding communications, where she helps brands with their marketing campaigns. She is also the founder of a fashion label under her name and has designed and built various e-commerce platforms.
Working with fortune 500 companies and global brands for over 15 years as a Design Strategist and Art Director, Lizet helps create esthetically and strategically appealing marketing campaigns for various brands and industries. Brands in her portfolio include Hyundai, Kia, Mattel, LG Electronics, Peet’s Coffee, Telemundo, Univision, Thermo Scientific, e-Harmony and others. She brings her expertise to her clients by providing solid and cohesive design solutions for all their marketing channels such social media, printed and digital advertisements, website presence and e-commerce.
Lizet is a passionate entrepreneur and loves to make a difference with her work. Her goal is to empower her clients by helping them build successful creative campaigns to reach their target market and elevate their brands with competitive and inspiring solutions. As a product designer, her passion for design and having a good eye for what visually works has been invaluable throughout her product campaigns. Lizet loves to create new products, and execute the launch of new brands where she applies her branding experience. As an Entrepreneur, Designer and Creative Director she understands the power of a brand’s voice and essence and how it can connect with consumers and as a result achieve successful goals.