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  • How AI Is Killing Traditional Business Models (And Creating New Profit Centers)

How AI Is Killing Traditional Business Models (And Creating New Profit Centers)

Alessandro Marianantoni
martedì, 16 Settembre 2025 / Published in Enterprise

How AI Is Killing Traditional Business Models (And Creating New Profit Centers)

AI is reshaping industries by automating repetitive tasks, cutting costs, and opening new revenue streams. Businesses relying on outdated models are struggling, while those leveraging AI are thriving by transforming operations and creating innovative services. Key changes include:

  • Industries most affected: Professional services, financial firms, manufacturing, healthcare, and retail are seeing AI replace manual tasks and outdated systems.
  • Weak business models: Companies dependent on repetitive tasks, linear scaling, or standardized services face increasing challenges.
  • New profit opportunities: AI enables data monetization, licensing automation tools, predictive maintenance services, and dynamic pricing.

Companies that integrate AI into their core strategies are not just surviving – they’re leading. The choice is clear: evolve your business with AI or risk being left behind.

Industries and Business Models Most at Risk

The rise of AI is reshaping industries at different speeds, leaving some sectors scrambling to adapt while others seize new opportunities. Identifying which business models are most exposed to disruption can help leaders understand whether they need to act immediately or have time to strategize for the future.

Industries Under Pressure

Certain industries are feeling the heat more than others as AI takes over tasks traditionally performed by humans.

Professional services – including legal, accounting, and consulting – are in the crosshairs. For instance, tax preparation firms are watching their revenue streams shrink as software automates routine filings. Similarly, law firms that once relied on billable hours for document review are finding AI can perform the same tasks in a fraction of the time, upending their business models.

Financial services are also facing a major shake-up. Investment advisors charging fees for portfolio management now compete with robo-advisors that handle rebalancing automatically. Insurance underwriters are being replaced by AI systems that assess risks faster and more accurately. Even traditional banks are losing ground to fintech companies using AI to approve loans in minutes rather than weeks.

Manufacturing is another sector undergoing rapid change. Companies relying on rigid production schedules are being outpaced by competitors using AI-powered demand forecasting. Factories without predictive maintenance systems are experiencing more downtime compared to those leveraging AI to prevent equipment failures.

Healthcare administration is seeing a wave of automation. Tasks like medical coding, appointment scheduling, and insurance claims processing – once labor-intensive – are now being handled at scale by AI. Organizations that fail to adjust their staffing and processes risk carrying unnecessary costs.

Retail operations are also feeling the squeeze. Businesses relying on traditional inventory management are losing market share to competitors using AI for real-time demand forecasting and dynamic pricing. Retailers sticking to seasonal buying patterns are being overtaken by those who adjust stock based on AI insights.

These challenges highlight vulnerabilities in traditional business models, which are increasingly unable to compete with AI-driven efficiencies.

Business Model Weaknesses

Some business models are particularly susceptible to AI disruption, primarily those dependent on repetitive tasks or rigid structures.

Companies relying on manual, repetitive tasks – like data entry, basic analysis, or routine customer service – are struggling to compete with AI systems that operate faster and more efficiently around the clock.

Linear scaling models also face challenges. Traditional consulting firms, for example, grow by hiring more staff to serve more clients. In contrast, AI-enhanced competitors can scale exponentially, serving more customers without needing additional employees. This creates a cost and efficiency gap that’s hard to bridge.

Standardized service offerings are another weak spot. AI thrives on consistency, meaning businesses that don’t provide unique, customized services risk losing their edge.

Information-based service models are becoming obsolete. Industries like real estate, travel, and financial advising – once built on exclusive access to information – are losing their competitive advantage as AI democratizes data and insights.

Finally, high-overhead operational models are struggling. For example, traditional call centers with hundreds of agents now compete against AI-powered systems that handle the same volume with fewer human resources. The cost differences are stark, making it nearly impossible for traditional models to keep up.

Before and After AI Disruption

The impact of AI becomes clearer when examining specific examples of how industries have adapted – or failed to adapt.

  • Accounting firms that used to rely on seasonal labor for tax preparation have shifted to offering year-round advisory services, focusing on real-time tax optimization rather than one-off filings.
  • Manufacturing companies have moved from reactive maintenance to predictive systems, adjusting production parameters in real-time and optimizing supply chains. This shift not only cuts costs but also strengthens their competitive position.
  • Customer service operations have transitioned from large call centers to hybrid models. AI now handles routine queries, while human agents focus on complex issues. Companies adopting this approach have reduced costs by 40-60% while improving response times and customer satisfaction.
  • Financial advisory firms have evolved from fee-based portfolio management to providing comprehensive financial planning. AI handles portfolio monitoring, allowing human advisors to focus on personalized strategies and life planning.
  • Healthcare practices are moving away from reactive, appointment-based care to continuous monitoring through AI-powered tools. This shift has improved patient outcomes while reducing emergency interventions and hospital readmissions.

These examples underline a critical lesson: businesses that succeed in the AI era don’t just add AI to existing processes – they rethink their entire value proposition. By focusing on what humans do best and letting AI handle routine tasks, these companies are redefining their industries. Those clinging to outdated models risk being left behind as AI continues to reshape the competitive landscape.

New Profit Centers Enabled by AI

AI isn’t just shaking up traditional revenue streams; it’s also creating entirely new ones. Companies that spot these opportunities early can gain a lasting edge over competitors. The secret lies in understanding how AI transforms internal operations into external revenue. Building on earlier challenges, these emerging profit centers provide clear ways to turn AI investments into leading revenue drivers.

Turning Costs into Revenue

One of the most immediate opportunities is transforming operational expenses into money-making services. Many businesses are finding ways to repurpose their AI-enhanced processes into offerings that generate income.

Data monetization is one such avenue. Retailers, for example, often use AI for inventory optimization, but some are now offering demand forecasting services to suppliers and manufacturers. A mid-sized grocery chain that implemented AI for stock management found it could accurately predict regional demand trends. This insight led them to launch a subscription service, creating a steady stream of recurring revenue.

Process automation as a service is another growing model. Manufacturing companies that develop AI systems for tasks like quality control are licensing these tools to competitors and even other industries. For instance, an automotive parts manufacturer created an AI-powered vision system to detect defects on production lines. Once it proved successful, they began licensing the system to others in the industry.

Predictive maintenance services are opening up new revenue streams for companies that rely heavily on equipment. A construction equipment rental firm used AI to predict machinery failures, significantly reducing downtime. They now offer predictive maintenance consulting as a service to other businesses.

AI-enhanced consulting allows companies to scale their expertise without adding more staff. Engineering firms, for example, are using AI for advanced design analysis, enabling them to handle more projects without hiring additional people.

These examples show how businesses can repackage their internal AI capabilities into services others are willing to pay for. But AI isn’t just about repurposing existing processes – it’s also driving entirely new business models.

New AI-Powered Business Models

AI’s efficiency is reshaping traditional business models, paving the way for new ones that thrive in the digital age.

Autonomous service delivery is creating brand-new markets. Cleaning companies, for instance, are using AI-powered robots for routine tasks while human employees handle more complex jobs. This hybrid setup allows them to service more locations without needing to hire additional staff.

AI-powered marketplaces are revolutionizing how supply meets demand. In logistics, companies are developing real-time platforms that match shipping capacity with cargo needs. These systems generate revenue through transaction fees while improving overall asset utilization.

Personalization engines have moved beyond internal use to become revenue-generating tools. E-commerce companies that once used AI to boost their own sales are now licensing these engines to others, turning an operational tool into a profit center.

Dynamic pricing services are helping businesses optimize earnings on the fly. AI enables even small businesses – like restaurants, retail shops, and service providers – to adjust prices in real time based on market conditions, boosting profitability without requiring significant investments.

Intelligent automation platforms are making scalable, cost-effective services a reality. For example, tax preparation firms are automating routine filings with AI, allowing their human experts to focus on complex advisory work. This approach not only maintains high-quality service but also increases profitability per client.

Measuring AI Revenue Performance

To truly understand the financial impact of AI, businesses need to track metrics that go beyond cost savings. Metrics like revenue per employee and customer lifetime value can highlight AI’s contribution to growth, while faster client onboarding and reduced operational costs reflect its efficiency. Many companies also monitor how much of their total revenue comes from new AI-driven services, using this data to fine-tune their strategies.

These metrics underscore the shift from merely cutting costs to actively generating revenue. Companies that excel in this space regularly review these figures and adjust their AI strategies as needed. They understand that AI’s real value lies not just in saving money but in opening up new ways to serve customers and achieve sustainable growth.

Case Studies: AI Adaptation Successes and Failures

Examples from the business world highlight the stark contrast between companies that embraced digital transformation and those that resisted change. These stories show how decisions made today can shape whether a business thrives or falters in an increasingly AI-driven marketplace.

Companies That Succeeded with AI

Netflix is a prime example of success, using AI-powered personalization to transition from a DVD rental service to a global streaming giant. By prioritizing data-driven insights and hosting algorithm challenges, Netflix significantly boosted viewer engagement and subscriber growth.

John Deere transformed agriculture by integrating computer vision and machine learning into its equipment. This precision-focused approach not only improved operational efficiency and reduced resource use but also created new revenue opportunities through predictive farming services.

Domino’s Pizza took a digital-first approach, embedding AI into demand forecasting, route optimization, and quality control. These enhancements strengthened its delivery operations and solidified its position in a competitive market.

Maersk applied AI to optimize shipping routes, predict maintenance needs, and forecast demand across its fleet. These advancements increased fuel efficiency and operational reliability, helping the company evolve from a traditional logistics provider to a comprehensive supply chain solutions leader.

While these companies used AI to drive growth and efficiency, others failed to adapt and paid the price.

Companies That Failed to Adapt

Blockbuster is a cautionary tale of inaction. While competitors embraced data analytics and personalized experiences, Blockbuster clung to its traditional model, ultimately unable to keep up with shifting consumer preferences for digital services.

Kodak, despite being an early innovator in digital imaging, hesitated to fully commit to emerging technologies. This reluctance led to a steep decline in market relevance.

Retailers like Borders Books and Sears missed the opportunity to integrate AI into their operations. By failing to adopt advanced systems for demand prediction and personalized customer experiences, they lost ground to more agile competitors and saw their market positions erode.

Lessons from Real Examples

The divide between success and failure in these cases underscores some key takeaways. Companies that embraced advanced technologies early were better equipped to scale operations and meet evolving customer expectations. Leadership played a pivotal role – executives with a forward-looking vision and a commitment to building strong data infrastructures unlocked new revenue streams and operational efficiencies.

Firms that treated customer data as a strategic asset found ways to reimagine their business models, moving beyond cost-cutting to create entirely new opportunities. These examples reinforce the importance of early AI adoption and robust data strategies as essential steps for maintaining a competitive edge in the long run.

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Framework for Finding AI Profit Opportunities

To capitalize on AI’s potential, businesses need a structured approach. Companies that excel with AI don’t dive in haphazardly – they align their technological investments with clear strategic goals. A well-defined framework helps uncover profit opportunities while minimizing risks and maximizing returns.

Evaluating Your Business Risks and Strengths

A thorough assessment of your business model is the first step. Focus on three key areas: improving revenue efficiency, cutting operational costs, and leveraging untapped data assets. This evaluation highlights where vulnerabilities exist and where AI can make a meaningful impact.

  • Revenue stream analysis: Examine each income source to see if AI can enhance, automate, or even replace it. For instance, a consulting firm that charges for routine analysis might see AI as a threat to its billing model. However, the same tools could allow the firm to deliver faster, more detailed insights at a premium rate.
  • Operational bottlenecks: Identify repetitive tasks or inefficiencies that hinder growth. For example, a logistics team spending 15 hours a week on route planning could use AI to cut that time to minutes, improving delivery efficiency by 25%.
  • Data inventory assessment: Many businesses sit on valuable data without realizing its potential. Customer behavior insights, performance metrics, or market trends can all be monetized. A regional HVAC company, for example, could use years of equipment performance data to offer predictive maintenance services to other contractors.

By understanding your current capabilities and challenges, you can better position yourself to implement AI solutions that align with your goals.

Choosing High-Impact AI Projects

Not all AI initiatives are created equal, so prioritizing projects based on their potential returns and feasibility is crucial. Start with projects that deliver quick results while laying the groundwork for broader, transformative changes.

  • Revenue impact potential: Focus on projects that directly enhance customer acquisition, retention, or pricing strategies. For example, a professional services firm might prioritize AI-driven lead scoring over automating internal processes because it has a more immediate effect on revenue.
  • Implementation feasibility: Assess whether your team has the skills, budget, and resources to execute the project. Projects requiring extensive data preparation or system integration might take longer, so balancing complexity with achievable results is key.
  • Resource allocation strategy: Begin with smaller initiatives to build confidence and expertise. A manufacturing company, for instance, could start by using AI for quality control on a single production line before scaling up to predictive maintenance across all facilities.

The smartest approach involves creating a mix of projects: quick wins that show value in 30-60 days, medium-term efforts that improve operations, and long-term initiatives that could redefine your business model.

Managing Innovation and Risk

Introducing AI into your business requires careful planning to balance innovation with risk management. The goal is to enhance operations without disrupting what already works.

  • Pilot program methodology: Test AI applications on a small scale before rolling them out company-wide. A retail chain, for instance, might trial AI-powered inventory management at one location to gauge its effectiveness before expanding.
  • Performance measurement frameworks: Set clear metrics from the start to track the success of AI initiatives. Monitor financial gains, operational improvements, customer satisfaction, and employee productivity to get a full picture of the impact.
  • Change management strategy: The human element is critical to AI adoption. Ensure employees understand how AI will affect their roles and provide training on new tools. Businesses that involve their teams in the planning process and communicate openly tend to see higher adoption rates.
  • Scalability planning: Avoid letting successful pilot programs stall. Develop a roadmap for expanding projects, including technical infrastructure, staff training, and budget considerations.

Implementation Strategy: Moving to AI-Enhanced Business Models

Transforming your business with AI requires more than just ambition – it demands a clear, practical plan that respects both time and budget constraints. For mid-market companies, the challenge lies in achieving enterprise-level outcomes without the vast resources of larger corporations. Success comes from a structured, results-driven approach that aligns with your unique needs.

Step-by-Step Implementation Plan

Phase 1: Laying the Groundwork (Weeks 1-4)

The first step is to prepare your data and align your team. AI thrives on clean, consistent data, so conducting a data audit is critical. This ensures the information feeding your AI is accurate and useful. At the same time, designate AI champions within your team who can bridge the gap between technical implementation and everyday operations.

For instance, a logistics company might discover during this phase that their customer data is spread across multiple systems with varying levels of accuracy. Addressing these gaps early ensures smoother integration later.

Phase 2: Launching a Pilot Program (Weeks 5-12)

Choose a manageable, high-impact area for your initial AI rollout. Areas like customer service automation, lead scoring, or inventory management are often good starting points. Define clear success metrics using baseline data. For example, if you’re testing AI for lead scoring, establish what qualifies as a lead and measure conversion rates before and after implementation.

Run the pilot for 60 days to gather insights. Use this time to identify what works and what needs adjustment, laying the groundwork for future scalability.

Phase 3: Refinement and Scaling (Weeks 13-24)

With the pilot complete, refine your approach and expand AI usage to other areas of your business. This phase is about integrating AI into daily workflows and training your team to use the new tools effectively.

For example, a manufacturing company might start with AI for quality control, then add predictive maintenance and demand forecasting. Connecting these systems amplifies their benefits, creating a more cohesive operation. This stage is crucial for positioning AI as a core driver of business efficiency.

Phase 4: Evolving the Business Model (Months 7-12)

In the final phase, AI shifts from being a tool for operations to becoming a source of new revenue. Leverage the capabilities you’ve built to develop services or offerings that were previously out of reach.

Consider a regional accounting firm that transitions from quarterly reporting to providing real-time dashboards and predictive cash flow analysis. These premium services not only enhance client value but also open new revenue streams.

Common Implementation Mistakes to Avoid

Unrealistic Expectations

AI isn’t a magic wand. It takes time to learn and improve. A common misstep is starting with overly complex problems, leading to frustration and diminished confidence in the technology. Instead, focus on simpler tasks where AI can quickly demonstrate value, such as automating routine inquiries or analyzing basic data.

Skipping Change Management

Even the best technology can fail if employees aren’t on board. Without proper training and communication, adoption rates plummet. Engage your team from the start. Show them how AI will enhance their roles, not replace them, and provide hands-on training to ease the transition.

Poor Data Quality

AI systems are only as effective as the data they process. Starting with unclean or inconsistent data wastes time and resources. Invest in data preparation upfront – clean existing records, establish clear entry protocols, and maintain accuracy over time.

Lack of Integration

Standalone AI tools often create more work by requiring manual data transfers. Plan for integration from the outset. Choose tools compatible with your existing systems or allocate resources for custom integration to ensure a seamless workflow.

Addressing these pitfalls requires a thoughtful strategy that combines planning with ongoing support, a hallmark of M Studio’s approach.

M Studio‘s AI Transformation Method

M Studio

Mid-market companies face unique challenges that demand tailored solutions. M Studio bridges the gap between enterprise expertise and mid-market realities, delivering impactful AI strategies that align with your goals and constraints.

Strategic Assessment Grounded in Reality

Unlike traditional consultants who offer generic strategies, M Studio begins by understanding your specific business goals, technical capabilities, and budget. This ensures that recommendations are both actionable and aligned with your current resources.

The process includes a detailed evaluation of your technology stack, team skills, and financial limits. The result is a customized roadmap that prioritizes impactful opportunities while setting the stage for sustainable growth.

Hands-On Implementation Support

M Studio doesn’t just hand over a plan and walk away. They work alongside your team throughout the implementation process, bridging the gap between strategy and execution. This approach includes training your staff, addressing integration challenges, and refining the plan based on real-world outcomes. By the end, your team is equipped to manage AI systems independently, ensuring long-term success.

Adapting Startup Agility for Established Businesses

Drawing from experience scaling startups, M Studio applies a rapid, iterative approach to AI implementation. This method relies on 90-day milestones with specific, measurable goals, ensuring steady progress while maintaining accountability. Each milestone delivers immediate value while building toward larger transformation.

Enterprise-Level Solutions for Mid-Market Needs

With experience working with companies like Google, Disney, and Siemens, M Studio understands what it takes to implement AI at scale. They adapt this expertise to fit the budgets and constraints of mid-market businesses, delivering sophisticated solutions without unnecessary complexity.

This approach has enabled companies to achieve over 40% improvements in key metrics while maintaining operational stability. By simplifying AI adoption, M Studio helps businesses unlock new revenue opportunities and stay competitive in an evolving market.

Conclusion: Succeeding in the AI Era

The AI revolution is here, and it demands bold leadership. Transformation is no longer a distant goal – it’s happening now. Companies that hesitate risk falling behind, while those that act decisively will secure their place at the forefront of their industries. AI is no longer just a tool; it’s becoming the backbone of competitive success.

The Cost of Inaction

Businesses clinging to outdated models face rapid obsolescence. AI-driven startups are launching products faster, scaling more efficiently, and capturing market share from legacy companies weighed down by older systems. These competitors aren’t just tweaking existing processes – they’re redefining how businesses operate.

The data paints a clear picture. By 2025, AI-native startups are expected to surpass many traditional giants across various sectors. While some debate the pace of AI adoption, these startups are already delivering faster, more accurate, and cost-effective solutions. Legacy companies relying on traditional software and outdated processes are losing relevance as AI reshapes the definition of efficiency.

This shift also challenges the long-standing economics of traditional software companies. Many are finding that their once-reliable models no longer hold up against the rise of custom AI-powered solutions. The warning signs are clear: adapt or risk being left behind.

Turning Disruption Into Opportunity

While AI is disrupting traditional models, it’s also opening doors for forward-thinking leaders. Internal processes that were once cost centers can now be transformed into revenue streams. For instance, manufacturers are introducing subscription-based predictive maintenance services, while service companies are automating expertise delivery to create entirely new product lines.

AI isn’t just about improving efficiency – it’s reshaping the workforce. New roles like AI trainers, prompt engineers, and AI ethicists are emerging, signaling the start of a broader workforce evolution. Companies embracing these changes will not only attract top talent but also secure the most promising opportunities.

Personalization at scale is no longer a lofty goal – it’s a reality. Businesses can now deliver highly tailored customer experiences and optimize marketing strategies with precision that was previously unimaginable. This ability to connect with customers on a deeper level can redefine relationships and drive significant revenue growth.

What’s more, AI innovation is no longer confined to tech giants. Industries like agriculture, public health, and logistics are already seeing transformative AI applications. This proves that businesses of all sizes and across all sectors can benefit from AI-driven advancements.

Strategic Actions for Leaders

With industries undergoing rapid transformation, business leaders must act now to position their companies as disruptors. Early adoption windows are closing quickly, leaving little time for hesitation.

Start by conducting an AI-readiness assessment to identify where AI can make the most immediate impact. Focus on high-cost or error-prone processes that AI can automate and pinpoint customer pain points that AI-powered solutions can solve.

Successful companies share common traits: they begin with a clear vision, align AI initiatives with business goals, and foster cultures of innovation and experimentation. Instead of waiting for perfect solutions, they launch small pilot projects, refine them, and scale based on results.

For actionable insights, download the AI Tools for Growing Companies Report. This resource outlines how to transform operational costs into profit centers and position your business for long-term growth. Don’t wait – access this information before your competitors seize the same opportunities.

The choice is straightforward: embrace AI transformation today to secure a competitive edge, or risk becoming a cautionary tale of missed potential. Your next move will determine whether your company leads the AI era or struggles to catch up in a marketplace that increasingly rewards agility and innovation.

FAQs

How can businesses determine which processes are best suited for AI to cut costs and create new revenue streams?

To pinpoint which processes are best suited for AI integration, start by reviewing your workflows for tasks that are repetitive and consume a lot of time, like data entry or routine customer service interactions. These tasks are often the simplest to automate and can quickly boost efficiency.

Then, shift your focus to areas where AI could make a noticeable difference, such as enhancing customer engagement, accelerating decision-making, or expanding operational capacity. Tools like predictive analytics or personalized marketing platforms can turn these areas into opportunities for generating additional revenue.

Lastly, prioritize processes where AI can achieve measurable results – think cost reductions, faster service delivery, or higher sales figures. By targeting areas with clear, tangible benefits, you can ensure a strong return on investment and make the most of AI’s potential in your business.

What steps can businesses take to successfully implement AI while minimizing risks and maximizing returns?

To make the most of AI while keeping risks in check, businesses should begin by setting clear goals and ensuring that AI initiatives align with their broader strategy. Prioritize projects that deliver the greatest value in relation to their cost and complexity. Instead of diving in all at once, take an iterative approach – introducing AI in smaller, manageable phases. This not only reduces risks but also prevents teams from feeling overwhelmed.

Bring together cross-functional teams early on, including experts from legal, risk management, and data science. This collaboration ensures compliance with ethical and regulatory standards. It’s equally important to regularly evaluate risks, invest in strong security measures, and keep a steady flow of new opportunities as your AI capabilities expand. By following these steps, companies can tap into the potential of AI while protecting their investments.

What are some new business models enabled by AI, and how can companies adapt to take advantage of them?

AI is reshaping industries with groundbreaking business models like AI-powered fraud detection, virtual health assistants, personalized education platforms, and AI-driven content creation services. These approaches tap into AI’s strengths – automating tasks, analyzing vast amounts of data, and delivering highly customized customer experiences.

To keep pace, companies should thoughtfully weave AI into their operations. This could mean automating routine tasks to save time, using predictive analytics to better understand and meet customer demands, or enhancing product and service personalization. Many successful businesses begin with small-scale AI pilot projects to prove their value and demonstrate measurable ROI before expanding these solutions across their operations.

Integrating AI effectively can open up fresh revenue opportunities, boost operational efficiency, and elevate a company’s standing in its industry. In this fast-moving environment, staying ahead demands a commitment to ongoing innovation and a sharp focus on using AI to drive meaningful value.

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