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Category: Entrepreneurship

The Ethical Tightrope: Navigating Data Privacy and Personalization with GTM Signals

  • 0
Alessandro Marianantoni
lunedì, 05 Maggio 2025 / Published in Entrepreneurship
The Ethical Tightrope: Navigating Data Privacy and Personalization with GTM Signals
Explore the delicate balance between data privacy and personalization in marketing through GTM signals, emphasizing trust and compliance.

Engineering Serendipity: Using Predictive Signals to Proactively Engage Potential Customers

  • 0
Alessandro Marianantoni
lunedì, 05 Maggio 2025 / Published in Entrepreneurship
Engineering Serendipity: Using Predictive Signals to Proactively Engage Potential Customers
Explore how predictive analytics transforms customer engagement by anticipating needs, enhancing personalization, and boosting conversion rates.

The Power of Negative Triggers: Identifying and Addressing Points of Friction in the Customer Journey

  • 0
Alessandro Marianantoni
domenica, 04 Maggio 2025 / Published in Entrepreneurship
The Power of Negative Triggers: Identifying and Addressing Points of Friction in the Customer Journey
Uncover the hidden friction points in the customer journey and learn effective strategies to enhance satisfaction and loyalty.

The MarTech Crossroads: Renaissance of Personalization or Obliteration by Complexity?

  • 0
Alessandro Marianantoni
domenica, 04 Maggio 2025 / Published in Entrepreneurship
The MarTech Crossroads: Renaissance of Personalization or Obliteration by Complexity?
Explore the challenges and opportunities in MarTech as businesses strive for personalization amidst growing complexity and tool overload.
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