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Author: Alessandro Marianantoni

Carve the Edge: Build Markets by Drawing Sharper Lines

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Alessandro Marianantoni
Wednesday, 19 November 2025 / Published in Go To Market
ICP precision, value-curve positioning, and antifragile bets—how elite founders engineer traction that compounds.

Customer Journey Mapping Tool

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Alessandro Marianantoni
Wednesday, 19 November 2025 / Published in Entrepreneurship
Customer Journey Mapping Tool
Visualize your customer experience with our free journey mapping tool. Input personas and touchpoints to get actionable insights for better engagement!

How AI Enhances B2B Startup Storytelling

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Alessandro Marianantoni
Tuesday, 18 November 2025 / Published in Entrepreneurship
How AI Enhances B2B Startup Storytelling
Explore how AI is revolutionizing B2B startup storytelling, enhancing engagement, personalization, and efficiency in content creation.

What Happens When You Google ‘Sell My Startup Equity’: The Founder’s Guide to Secondary Sales

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Alessandro Marianantoni
Tuesday, 18 November 2025 / Published in Entrepreneurship
What Happens When You Google 'Sell My Startup Equity': The Founder's Guide to Secondary Sales
Learn the essentials of selling startup equity, including key challenges, legal hurdles, and strategies for successful secondary sales.
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Recent Posts

  • Due Diligence for Data Moats: An Investor's Evaluation Framework

    Due Diligence for Data Moats: An Investor’s Evaluation Framework

    Five-part investor framework to assess whether ...
  • The Data Defensibility Thesis: Why Smart Capital Is Repricing Software

    The Data Defensibility Thesis: Why Smart Capital Is Repricing Software

    Investors now prefer proprietary, workflow-embe...
  • The Data Asset You're Sitting On

    The Data Asset You’re Sitting On (A Self-Audit for Founders at $100K–$3M ARR)

    Turn your SaaS 'digital exhaust' into a defensi...
  • Data Flywheels Are Real - But Most Founders Build Them Wrong

    Data Flywheels Are Real – But Most Founders Build Them Wrong

    Founders often mistake volume for advantage. Bu...
  • Why VCs Are Pricing Companies on Data Defensibility (And What That Means for Your $1M ARR Business)

    Why VCs Are Pricing Companies on Data Defensibility (And What That Means for Your $1M ARR Business)

    VCs now prioritize proprietary, compounding dat...

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