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Author: Alessandro Marianantoni

Case Study: Growing App Users with Social Media

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Alessandro Marianantoni
Wednesday, 06 August 2025 / Published in Entrepreneurship
Case Study: Growing App Users with Social Media
This case study reveals how a fitness app leveraged social media for a 326% increase in installs and a strong community engagement strategy.

How Cohort Analysis Improves Incentive Programs

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Alessandro Marianantoni
Tuesday, 05 August 2025 / Published in Entrepreneurship
How Cohort Analysis Improves Incentive Programs
Cohort analysis enhances incentive programs by identifying user engagement patterns, allowing for tailored strategies that boost retention and loyalty.

5 Steps to Develop a Competitive Positioning Statement

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Alessandro Marianantoni
Tuesday, 05 August 2025 / Published in Entrepreneurship
5 Steps to Develop a Competitive Positioning Statement
Learn how to create a clear and impactful positioning statement that differentiates your product in a crowded market.

Ultimate Guide to Co-Founder Equity Splits

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Alessandro Marianantoni
Tuesday, 05 August 2025 / Published in Entrepreneurship
Ultimate Guide to Co-Founder Equity Splits
Learn how to effectively split equity among co-founders by considering contributions, future roles, and legal safeguards to ensure fairness and success.
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