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Category: Entrepreneurship

Engineering Serendipity: Using Predictive Signals to Proactively Engage Potential Customers

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Alessandro Marianantoni
Monday, 05 May 2025 / Published in Entrepreneurship
Engineering Serendipity: Using Predictive Signals to Proactively Engage Potential Customers
Explore how predictive analytics transforms customer engagement by anticipating needs, enhancing personalization, and boosting conversion rates.

The MarTech Crossroads: Renaissance of Personalization or Obliteration by Complexity?

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Alessandro Marianantoni
Sunday, 04 May 2025 / Published in Entrepreneurship
The MarTech Crossroads: Renaissance of Personalization or Obliteration by Complexity?
Explore the challenges and opportunities in MarTech as businesses strive for personalization amidst growing complexity and tool overload.

The Early Founder’s Toolkit: Essential Signal & Trigger Tools for Lean GTM

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Alessandro Marianantoni
Saturday, 03 May 2025 / Published in Entrepreneurship
The Early Founder's Toolkit: Essential Signal & Trigger Tools for Lean GTM
Explore essential tools for early-stage founders to effectively track market signals and customer behavior while optimizing resources.

Separating Noise from Value: How to Identify Meaningful Signals in a Sea of Data

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Alessandro Marianantoni
Friday, 02 May 2025 / Published in Entrepreneurship
Separating Noise from Value: How to Identify Meaningful Signals in a Sea of Data
Learn how to distinguish valuable data signals from noise to boost decision-making and enhance business outcomes.
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