Ask Your Questions!
Ask your questions to our panel of expets during the Q&A sessions! These are LIVE Sessions with experts from Google, Growth Rocks and Bytek a TOP 3% Digital Marketing Agency.
Proven Methods
We asked our speakers to share their best and most proven methods and tools that help founders and managers navigating thorugh the "New Normal".
In These Sessions You Will Acquire
How to Make Smart Business Decision During Uncertainty
How to Analyze and Unlock the Power of Data
Proven Growth Hacking Strategies Pandemic Resistant
SESSION
Modeling Uncertainty
Is your business Ready for the "New Normal"?
Not long ago we challenged our alumni with adapting Shake Shack business model to the current situation.
Changes and adjustments are constant operations in a business.
In both sessions you will learn how especially during uncertain times, businesses should start reevaluating data points, acquire clarity on critical data, and create a new model to navigate the unknown.
During these sessions M Accelerator mentors will share with you their secrets on how to build this new model.
C. Scott Hindell
C. Scott Hindell is Principal of Hindell Consulting where he specializes in human-centered business model design. His key role is to facilitate, for business and industry, the process of generating, developing and articulating innovative value strategies.
Scott has over 30 years of teaching experience, and currently teaches a variety of disciplines for UCLA Extension (since 2001). He also leads the M Accelerator program for entrepreneurs and startups. Prior, he taught 10 years at Los Angeles Community College. The majority of his programs fall under the disciplines of business, management, entrepreneurship, design and global sustainability.
One of only a few selected instructors, Scott is a Master Teacher in UCLA Extension's Instructor Development Program (since 2005). His key role is facilitator of Instructor Orientations and the Instructor Round Table provided to over 2,000 instructors. He has also led other core workshops for the award winning program.
Noble Drakoln
Noble A. Drakoln over the years has been involved in multiple tech startups as a consultant, investor and director in both Web 1.0 and 2.0 and is an ardent believer in Web 3.0 and the power that 5g has to enter us into a new level of interconnectivity.
Mr. Drakoln’s experiences cover both the finance side and the tech world. Operating both a brokerage firm and a hedge fund over a 25+ year career, as well as being a sought after expert in the media and authoring several books on trading in the markets, he is well versed on capital raising and deploying it.
Few know that In the early days of the conversion from paging to full digital cellular networks, from TDMA to CDMA, Mr. Drakoln successfully ran a venture that made mergers and acquisitions in the 900mHz, 150mHz, and 450mHz spectrum’s.
Valentina Tortolini
Valentina Tortolini is head of research at ByTek, where she deals with data analysis and statistical models applied to the web data. Before joining the ByTek team, Valentina was a researcher at IMT Lucca dealing with analysis of complex economic systems.
She's also adjunct professor of industrial engineering & web analytics at the University of Tuscia. Since 2014 she collaborates with the independent research center CERM carrying out research on market dynamics and regulation in the Italian and European pharmaceutical sector.
Cristina Fabi
Cristina Fabi works for Google as Agency Development Manager for the Italian market.
She works with the Independent Digital Media Agencies to drive an economic impact through digital transformation. In the last 6 years she helped agencies and clients to accelerate business growth and to identify business-development opportunities by Google Advertising Solution, bringing a sociological perspective acquired during her PhD in Theories and Politics for Sociological Development.
SESSION
Analyzing Uncertainty
COVID-19 has changed life as we know it, while these are unprecedented times, we’ve seen businesses start to think about the path to economic recovery in different stages.
Today’s rapid market changes create a massive amount of data and insights, but it’s hard to find clarity in the noise and determine which trends will empower your decision-making.
To identify real-time insights and trends that are relevant to your business, you can use Google tools and you can reference this information to prioritize the most impactful digital marketing strategies based on your goals.
SESSION
Exp with Uncertainty
Theodore and Effie will present this session.
Experimentation requires three important elements.
(a) A lot of measurements to analyze the funnels, their stages and their leakages,
(b) A plan on addressing the issues resulted by the measurements and
(c) a process to create the experimentation plan and the related prioritization.
In this speech we will go through:
1 - How to Define The funnels
2 - How to identify issues
3 - How to plan corrective activities
4 - How to prioritize and execute the experiments
Theodore Moulos
Theodore has over 15- years experience in running successful and profitable software products. Currently, he is the group CEO of growthrocks and viral-loops.
Before turning totally into growth-hacking and viral marketing, he used to run, from various positions COO, CEO, BoD member various International Companies i.e. Pinnatta mobile app with 1.5 million downloads. During his free time, he coaches and consults startups.
His career includes managerial posts for companies both in Greece and abroad, he has significant skills on intrapreneurship and entrepreneurship. One of his major career achievements was creating “i-docs” an international product in Customer Communication Management and “segmatiX”. Furthermore he is very experienced on investors’ related issues, team formation, team management.
Effie Bersoux
Effie is CEO at GrowthGirls and VP of Growth at Astrolabs.
She has a data-driven mindset and is passionate about delivering superior brand experiences. Her in depth-experience as a growth marketer includes consulting as well as building and motivating high-performance marketing teams. She has a hands-on approach to any project with a 100% focus on results.
During her career, she has helped big multinational organizations as well as innovative startups to grow offering a full spectrum of digital marketing services, from the strategic approach down to technical bit and bytes of the implementations. She is sharing her time between Europe and the US working with companies around the globe.