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Author: Alessandro Marianantoni

Hacking Growth: The Startup Playbook Every Founder Needs

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Alessandro Marianantoni
Thursday, 13 February 2025 / Published in book club
What exactly is growth hacking, and how can early-stage founders use it to their advantage? Let’s dive in.

How Adidas Transformed Purpose Into Profit, Loyalty, and a Global Legacy

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Alessandro Marianantoni
Tuesday, 11 February 2025 / Published in Business Strategy
Explore how Adidas’s purpose-driven strategy fosters trust, loyalty, and innovation. Learn how aligning your startup with a core mission can accelerate growth and build sustainable success.

Can a Founder Become CEO?

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Alessandro Marianantoni
Monday, 10 February 2025 / Published in Leadership
a man in a suit holding a tablet during a business meeting
The journey from founder to CEO requires humility, a commitment to learning, and the ability to adapt. It’s a challenging path, but one that many founders successfully navigate by leaning into their strengths and seeking support where needed.

The Importance of a Growth Mindset in Entrepreneurship

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Alessandro Marianantoni
Friday, 07 February 2025 / Published in Growth Mindset
Discover the power of a growth mindset in entrepreneurship. Learn how embracing challenges, feedback, and lifelong learning can fuel resilience, innovation, and business success.
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