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Category: Go To Market

The Blair Witch Project: A Masterclass in Go-To-Market Strategy

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Alessandro Marianantoni
Friday, 18 April 2025 / Published in Go To Market
Discover how The Blair Witch Project became a viral sensation, pioneering a go-to-market strategy that revolutionized film marketing and independent cinema.

GTM Engineers: The Architects of Revenue Growth and Sales Efficiency

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Alessandro Marianantoni
Friday, 11 April 2025 / Published in Go To Market
Discover the key responsibilities and skills of a GTM Engineer, the crucial role that bridges marketing and sales through automation, data integration, and tech optimization to drive revenue growth.

How GTM Engineers Drive Innovation: A Framework for Successful Product Launches

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Alessandro Marianantoni
Thursday, 03 April 2025 / Published in Go To Market
By combining technical expertise with business acumen, GTM Engineers bridge the gap between innovation and market adoption, ensuring a seamless transition from product conception to widespread usage.

Multivariate Testing in Digital Marketing: Frameworks, Solutions, and Emerging Trends

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Alessandro Marianantoni
Monday, 31 March 2025 / Published in Go To Market
Multivariate testing (MVT) is transforming digital marketing. Explore new frameworks, innovative solutions, and emerging trends to optimize campaigns, improve conversions, and stay ahead with data-driven strategies.
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