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Category: Go To Market

How Pepsodent’s Go-To-Market Strategy Changed an Entire Country’s Oral Care Habits

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Alessandro Marianantoni
Thursday, 08 May 2025 / Published in Go To Market
A groundbreaking go-to-market strategy turned toothpaste from an optional product into a daily essential. Explore how Pepsodent reshaped oral care habits with behavioral marketing.

The Power of Negative Triggers: Identifying and Addressing Points of Friction in the Customer Journey

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Alessandro Marianantoni
Sunday, 04 May 2025 / Published in Go To Market
The Power of Negative Triggers: Identifying and Addressing Points of Friction in the Customer Journey
Uncover the hidden friction points in the customer journey and learn effective strategies to enhance satisfaction and loyalty.

From Signal to Strategy: Integrating GTM Triggers into Your Core Business Objectives

  • 0
Alessandro Marianantoni
Saturday, 03 May 2025 / Published in Go To Market
From Signal to Strategy: Integrating GTM Triggers into Your Core Business Objectives
Integrate GTM triggers into your business strategy to enhance decision-making, boost engagement, and achieve growth goals effectively.

The Essential Guide to GTM Engineers: Roles, Skills, and Impact on Business Growth

  • 0
Alessandro Marianantoni
Monday, 28 April 2025 / Published in Go To Market
Discover the critical role of a GTM Engineer in optimizing marketing and sales operations. Learn about key skills, responsibilities, and salary expectations. Find out how GTM Engineers enhance revenue operations and streamline workflows.
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