Your demo just ended. The prospect loved it. They asked great questions, nodded at all the right moments, and said “this looks perfect for us.” Then… silence. You send a follow-up email. Nothing. Another one three days later. Still nothing. A week passes. You try one more time with a “just checking in” message. They’ve
You’re both targeting the same customers. You both have good products. You both run similar demos. But they’re closing deals at 3-4x your rate. Here’s what happened while you were paying $10K/month for strategy decks: They built three automations. That’s it. Not a complete overhaul. Not a massive engineering project. Three specific automations that transformed
SECTION 1: EXECUTIVE SUMMARY For founders of Seed and Series A technology startups, the path to building a scalable sales engine presents a critical and often daunting decision. The central question is not merely how to generate revenue, but who should be responsible for it. Do you build an in-house team from scratch, a move that promises deep product
