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Author: Alessandro Marianantoni

How Cohort Analysis Improves Incentive Programs

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Alessandro Marianantoni
Tuesday, 05 August 2025 / Published in Entrepreneurship
How Cohort Analysis Improves Incentive Programs
Cohort analysis enhances incentive programs by identifying user engagement patterns, allowing for tailored strategies that boost retention and loyalty.

5 Steps to Develop a Competitive Positioning Statement

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Alessandro Marianantoni
Tuesday, 05 August 2025 / Published in Entrepreneurship
5 Steps to Develop a Competitive Positioning Statement
Learn how to create a clear and impactful positioning statement that differentiates your product in a crowded market.

Ultimate Guide to Co-Founder Equity Splits

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Alessandro Marianantoni
Tuesday, 05 August 2025 / Published in Entrepreneurship
Ultimate Guide to Co-Founder Equity Splits
Learn how to effectively split equity among co-founders by considering contributions, future roles, and legal safeguards to ensure fairness and success.

Why Most Startup Ideas Fail (And How Testing Can Save Yours)

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Alessandro Marianantoni
Monday, 04 August 2025 / Published in Startups
Why do most startup ideas fail? 42% of startups build something nobody wants. Learn how systematic testing can help you validate your business idea, reduce risks, and increase your chances of success. Discover the key testing strategies used by top founders to turn ideas into thriving businesses.
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Recent Posts

  • Featured cover for the M Accelerator article 'How Long Is a B2B Sales Cycle at Seed Stage? The Honest Answer (and Why It Lies to You)' — how long is a b2b sales cycle at seed stage.

    How Long Is a B2B Sales Cycle at Seed Stage? The Honest Answer (and Why It Lies to You)

    A seed-stage founder opens the CRM for the four...
  • Featured cover for the M Accelerator article 'What Close Rate Is Normal for Founder-Led Sales? The Honest Benchmarks Nobody Gives You' — what close rate is normal for founder-led sales.

    What Close Rate Is Normal for Founder-Led Sales? The Honest Benchmarks Nobody Gives You

    It’s 11pm and you’re refreshing you...
  • Featured cover for the M Accelerator article 'How M Accelerator Actually Selects Founders (The 4-Signal Filter Behind Every Cohort)' — how does m accelerator select founders for its programs.

    How M Accelerator Actually Selects Founders (The 4-Signal Filter Behind Every Cohort)

    You’ve got real revenue. Somewhere betwee...
  • Featured cover for the M Accelerator article 'How Many Customers Should a Founder Close Before Hiring a Salesperson? (The Honest Answer Isn't a Number)' — how many customers should a founder close before hiring a salesperson.

    How Many Customers Should a Founder Close Before Hiring a Salesperson? (The Honest Answer Isn’t a Number)

    Here is the direct answer: how many customers s...
  • Featured cover for the M Accelerator article 'The First Sales Hire Equity Playbook: What Seed-Stage Founders Actually Give (0.5%–2%, and Why the Range Is Wrong)' — how much equity does a first sales hire get at a seed stage startup.

    The First Sales Hire Equity Playbook: What Seed-Stage Founders Actually Give (0.5%–2%, and Why the Range Is Wrong)

    How much equity does a first sales hire get at ...

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