Purple Cow by Seth Godin: Transform Your Startup by Standing Out

Wednesday, 22 January 2025 / Published in book club
a purple and white cow book cover
Seth Godin’s Purple Cow challenges traditional marketing norms and provides insights into creating remarkable products and services that stand out—just like a purple cow would in a field of ordinary cows.

The Role of a Portfolio Manager in a Family Office: A Deep Dive

Tuesday, 21 January 2025 / Published in Family Offices
Discover the multifaceted responsibilities of a portfolio manager in a family office, including asset allocation, investment selection, risk management, and estate planning, plus the key skills and challenges for optimizing wealth across generations.

The Hidden Flaws in Traditional Pitch Decks: Why Startups Should Focus on Customers, Not Competition

Monday, 20 January 2025 / Published in pitch deck
Too often, founders fall into the trap of presenting their startup as just another player in a competitive race, rather than showcasing their unique value to the customer. The key to standing out isn’t a competitor-focused pitch—it’s a customer-focused one.

The Dark Side of Viral Success: Navigating Social Engineering in Startups

Friday, 17 January 2025 / Published in book club
a book cover with a match stick and a lit match
In today's hyper-connected world, the rapid spread of ideas and behaviors can lead to unforeseen consequences. Malcolm Gladwell's "Revenge of the Tipping Point" delves into this phenomenon, offering insights particularly relevant to early-stage startup founders.