Why Apple’s Secret Isn’t About Tech—It’s About Purpose That Startups Must Steal

Tuesday, 28 January 2025 / Published in Business Strategy
Apple's success stems from purpose, not just innovation. By focusing on empowering creativity and enhancing lives, they inspire loyalty and lasting impact—something startups should strive to emulate.

Why Most Startup Pitches Fail: The Hidden Art of Problem Articulation

Monday, 27 January 2025 / Published in pitch deck
a man in a suit giving a presentation to a woman
In the fast-paced world of startups, many founders overlook a crucial step: clearly articulating the problem they are solving. It's easy to get lost in developing the product or perfecting a pitch, but if the problem isn't clearly defined, the entire venture is at risk. 

What is a Growth Mindset & How to Cultivate One

Friday, 24 January 2025 / Published in Growth Mindset
Learn what a growth mindset is and discover practical strategies to cultivate one in your personal and professional life. Explore tips for overcoming a fixed mindset, fostering a growth mindset in children, and applying it in the workplace.

Purple Cow by Seth Godin: Transform Your Startup by Standing Out

Wednesday, 22 January 2025 / Published in book club
a purple and white cow book cover
Seth Godin’s Purple Cow challenges traditional marketing norms and provides insights into creating remarkable products and services that stand out—just like a purple cow would in a field of ordinary cows.