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Category: book club

Crossing the Chasm: The Essential Guide for Startups Trying to Break Into the Mainstream

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Alessandro Marianantoni
Wednesday, 25 September 2024 / Published in book club
a book cover of a book
Whether you're launching a tech product or an innovative service, mastering this "chasm" is often the difference between success and failure. With recent struggles faced by tech startups unable to scale, this book offers timely advice on how to sustain momentum and achieve widespread adoption.

Sprint: The Secret to Rapid Problem Solving for Startups

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Alessandro Marianantoni
Friday, 20 September 2024 / Published in book club
a blue book with white text
In the fast-paced world of startups, moving quickly and testing ideas efficiently can make or break a company. Enter Sprint by Jake Knapp—a blueprint for solving big problems and validating ideas in just five days. 

Is Your Startup Built on Assumptions? Learn to Validate with Running Lean by Ash Maurya

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Alessandro Marianantoni
Friday, 13 September 2024 / Published in book club
If you've ever launched a product and faced the painful realization that your audience doesn’t actually want it, you’re not alone. This is where Running Lean by Ash Maurya becomes a critical read. 

The Lean Startup by Eric Ries: Is Your Startup Following the Wrong Approach?

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Alessandro Marianantoni
Friday, 06 September 2024 / Published in book club
"The Lean Startup" is not just a book; it's a movement that has transformed how startups operate. Written by Eric Ries, an entrepreneur himself, the book introduces a methodology that has become a cornerstone in the startup world. 
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