Spot when your ICP is too broad, find commonalities in top customers, exclude edge cases, and test a narrower ICP to shorten sales cycles and boost close rates.

Two-week sprint to validate your Ideal Customer Profile with CRM analysis, 10 targeted discovery calls, scoring, and a one-page ICP to prioritize high-fit prospects.

Stop chasing dead leads: seven clear signs a prospect won't close, the real cost of stalled deals, and a practical 3-strike rule to walk away.

Stop wasting time on dead-end prospects: use a 5-minute framework to disqualify leads by budget, authority, urgency, fit and engagement.