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Category: Entrepreneurship

The Power of Negative Triggers: Identifying and Addressing Points of Friction in the Customer Journey

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Alessandro Marianantoni
Sunday, 04 May 2025 / Published in Entrepreneurship
The Power of Negative Triggers: Identifying and Addressing Points of Friction in the Customer Journey
Uncover the hidden friction points in the customer journey and learn effective strategies to enhance satisfaction and loyalty.

The MarTech Crossroads: Renaissance of Personalization or Obliteration by Complexity?

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Alessandro Marianantoni
Sunday, 04 May 2025 / Published in Entrepreneurship
The MarTech Crossroads: Renaissance of Personalization or Obliteration by Complexity?
Explore the challenges and opportunities in MarTech as businesses strive for personalization amidst growing complexity and tool overload.

The Early Founder’s Toolkit: Essential Signal & Trigger Tools for Lean GTM

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Alessandro Marianantoni
Saturday, 03 May 2025 / Published in Entrepreneurship
The Early Founder's Toolkit: Essential Signal & Trigger Tools for Lean GTM
Explore essential tools for early-stage founders to effectively track market signals and customer behavior while optimizing resources.

From Signal to Strategy: Integrating GTM Triggers into Your Core Business Objectives

  • 0
Alessandro Marianantoni
Saturday, 03 May 2025 / Published in Entrepreneurship
From Signal to Strategy: Integrating GTM Triggers into Your Core Business Objectives
Integrate GTM triggers into your business strategy to enhance decision-making, boost engagement, and achieve growth goals effectively.
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