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Freemium Conversion: A/B Testing Best Practices

Tuesday, 17 June 2025 by Alessandro Marianantoni

Learn how A/B testing can optimize freemium conversion rates by using data-driven insights to refine strategies and boost revenue.

Published in Entrepreneurship

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How To Build Personas Based On Pain Points

Monday, 16 June 2025 by Alessandro Marianantoni

Creating customer personas that focus on pain points can significantly enhance engagement and improve business outcomes by addressing real customer challenges.

Published in Entrepreneurship

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Brand Identity for Social Media Platforms

Monday, 16 June 2025 by Alessandro Marianantoni

Explore how to create a consistent brand identity across social media platforms while adapting to each platform's unique audience and trends.

Published in Entrepreneurship

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Building a Testing Culture: Scaling Experimentation in Your Startup

Monday, 16 June 2025 by Alessandro Marianantoni

Learn how to build a testing culture in your startup and scale experimentation like top companies such as Amazon and Spotify. Discover the key pillars—people, processes, and resources—that drive data-backed decisions, rapid learning, and innovation resilience.

Published in Startups

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Freemium Conversion: A/B Testing Best Practices

How To Build Personas Based On Pain Points

Brand Identity for Social Media Platforms

Building a Testing Culture: Scaling Experimentation in Your Startup

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