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A groundbreaking go-to-market strategy turned toothpaste from an optional product into a daily essential. Explore how Pepsodent reshaped oral care habits with behavioral marketing.
Danica Patrick went from record-breaking racecar driver to thriving entrepreneur, proving that resilience, branding, and discipline fuel success in business. Explore her journey and lessons for women founders.
How to Map Value Propositions with Business Models
Learn how to align value propositions with business models using key tools and strategies to enhance customer satisfaction and business growth.
Case Studies: Measuring Co-Creation in Business Ecosystems
Explore effective measurement strategies for co-creation in business ecosystems, focusing on metrics, frameworks, and real-world examples.
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