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The Essential Guide to GTM Engineers: Roles, Skills, and Impact on Business Growth

Monday, 28 April 2025 by Alessandro Marianantoni

Discover the critical role of a GTM Engineer in optimizing marketing and sales operations. Learn about key skills, responsibilities, and salary expectations. Find out how GTM Engineers enhance revenue operations and streamline workflows.

Published in Go To Market

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“Is Our Marketing Working?” Answering the ROI Question with Marketing Automation Data

Friday, 25 April 2025 by Alessandro Marianantoni

Learn how marketing automation can simplify ROI tracking, helping startups link marketing efforts directly to revenue and improve decision-making.

Published in Entrepreneurship

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Beyond Broadcast: Using Automation for Personalized Marketing That Actually Connects

Friday, 25 April 2025 by Alessandro Marianantoni

Learn how to leverage automation and personalization to forge deeper connections with your audience and enhance marketing effectiveness.

Published in Entrepreneurship

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The Ice Bucket Challenge: A Go-To-Market Strategy That Raised $220M in Two Months

Thursday, 24 April 2025 by Alessandro Marianantoni

Discover the go-to-market strategy behind the Ice Bucket Challenge, a viral campaign that raised $220M for ALS research. Learn how influencer marketing, gamification, and urgency fueled its success.

Published in Go To Market

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The Essential Guide to GTM Engineers: Roles, Skills, and Impact on Business Growth

“Is Our Marketing Working?” Answering the ROI Question with Marketing Automation Data

Beyond Broadcast: Using Automation for Personalized Marketing That Actually Connects

The Ice Bucket Challenge: A Go-To-Market Strategy That Raised $220M in Two Months

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