A sports broadcast data layer is the unified infrastructure that ingests raw game feeds, normalizes them into a single source of truth, and distributes structured real-time data — scores, player tracking, betting odds — across every broadcast and digital surface. It sits between your data providers and your product, and it quietly determines whether you
Picture this: You’re a B2B SaaS founder at $1.2M ARR. You’ve built what you think is the perfect AI tool for sports broadcasters — automated commentary, smart camera switching, the works. Six months later, you’ve burned through runway with exactly three pilot customers who won’t convert. AI for sports broadcast operations represents a $4.2B market