The 400 meters framework transforms enterprise sales from a grinding marathon into a strategic sprint with clear checkpoints, helping B2B founders cut their sales cycles by 40% while actually increasing close rates. It’s a speed-based approach that treats each enterprise deal like a 400-meter race—explosive qualification, technical stakeholder navigation, value acceleration, and a powerful closing
Speed signals in B2B sales response time create a binary outcome—you’re either fast enough to enter the buyer’s consideration set, or you’re invisible. These signals refer to the immediate indicators buyers use to judge your company’s operational competence based solely on how quickly you respond to their initial inquiry, with research showing that companies responding