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Author: Alessandro Marianantoni

Why Chasing Big Clients Could Be the Death of Your Startup: The Hidden Power of Smaller, Consistent Wins

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Alessandro Marianantoni
Wednesday, 25 September 2024 / Published in Entrepreneurship
a group of people sitting around a table
Many startups fall into the trap of pursuing massive clients or high-profile projects, believing that landing one big deal will propel their business to success. However, this strategy often leads to inefficiency, burnout, and financial strain. 

Crypto Confusion: Why “Web3” Is More Than Just Digital Currency 

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Alessandro Marianantoni
Monday, 23 September 2024 / Published in blockchain
a group of white dice with different symbols floating on water
Let's explore the differences and overlaps between crypto and Web3, clarifying their unique roles and why understanding them matters.

Sprint: The Secret to Rapid Problem Solving for Startups

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Alessandro Marianantoni
Friday, 20 September 2024 / Published in book club
a blue book with white text
In the fast-paced world of startups, moving quickly and testing ideas efficiently can make or break a company. Enter Sprint by Jake Knapp—a blueprint for solving big problems and validating ideas in just five days. 

Why Your Startup Isn’t Growing: Stop Chasing Leads, Start Focusing on the Right Customers

  • 0
Alessandro Marianantoni
Monday, 16 September 2024 / Published in Startups
In a competitive market, understanding your customer insights and refining your go-to-market strategy is critical for growth. This article will break down how to focus on your ideal customer and ensure that your efforts are directed toward converting high-potential prospects.
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