People Shaped: How Human-Centered Design Can Make or Break Your Startup

Friday, 03 January 2025 / Published in book club
a book cover with white text
With so much focus on scaling fast and building disruptive solutions, startups can forget to design with humans in mind. People Shaped: Tales and Tricks of a Human Centred Designer by Matt Marsh brings attention to this often-neglected aspect of entrepreneurship.

The Power of Intrapreneurship: Accelerating Corporate Innovation

Monday, 30 December 2024 / Published in Intrapreneurship
a group of people in a room with a laptop and papers
Fostering entrepreneurial talent within an organization can serve as a critical strategy for navigating change and driving growth. In this dynamic landscape, intrapreneurship emerges as a cornerstone of corporate innovation.

Comparing Decision-Making Frameworks: Insights for Startup Founders and Investors

Friday, 27 December 2024 / Published in Startups
a group of people in an office
In entrepreneurship and investing, decision-making is crucial. The right approach can lead to innovation and growth, while poor choices can be costly.

Understanding Price Elasticity: A Key Tool for Entrepreneurs

Monday, 23 December 2024 / Published in Go To Market
a graph of coins and pie charts
For early-stage startup founders and entrepreneurs, understanding economic principles like price elasticity can be critical in shaping pricing decisions that align with customer behavior and market demand.