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Category: Business Strategy

How Airbnb Revolutionizes Travel: Lessons for Startup Founders

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Alessandro Marianantoni
Tuesday, 18 February 2025 / Published in Business Strategy
Discover how Airbnb’s purpose-driven strategy redefined travel and how startup founders can apply these lessons to build clarity, trust, and scalable business models.

How Adidas Transformed Purpose Into Profit, Loyalty, and a Global Legacy

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Alessandro Marianantoni
Tuesday, 11 February 2025 / Published in Business Strategy
Explore how Adidas’s purpose-driven strategy fosters trust, loyalty, and innovation. Learn how aligning your startup with a core mission can accelerate growth and build sustainable success.

Why Tesla Isn’t Just a Car Company: The Mission Driving Its Success

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Alessandro Marianantoni
Tuesday, 04 February 2025 / Published in Business Strategy
Discover Tesla’s strategy for success: a purpose-driven mission, bold innovation, and groundbreaking products. Learn lessons for your startup journey.

Why Apple’s Secret Isn’t About Tech—It’s About Purpose That Startups Must Steal

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Alessandro Marianantoni
Tuesday, 28 January 2025 / Published in Business Strategy
Apple's success stems from purpose, not just innovation. By focusing on empowering creativity and enhancing lives, they inspire loyalty and lasting impact—something startups should strive to emulate.
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