Product market fit, also known as “product/market” or “product-market” fit, is an essential component of profitable marketing and sales for all types of businesses. It occurs when the company can successfully identify their customer base and target them with the most fitting product.
The pandemic has bolstered an already changing trend in the freelancing world. As people were laid off from jobs, stopped going into the office due to COVID, or just found themselves with more free time on their hands, they picked up and transitioned to some freelance work.
Freelancing has become a major industry. Freelance writers, web developers and artists have long worked on their own, independent from a single employer, but the pandemic helped this industry explode and now there are more freelancers than ever.