A feature that took your team two quarters to ship just got replicated by a competitor in a weekend. Then a customer asked the question that keeps post-PMF founders awake: “Why am I paying you when an AI can just build this?” The commoditization of software is the process by which software capabilities become cheap,
Software development is commoditizing at an unprecedented pace as AI tools enable anyone to build complex applications in days instead of months. This fundamental shift means competitive advantages based on technical features are evaporating — what took specialized teams years to develop can now be replicated by a single founder with AI assistance in weeks.
Setting up CRM for an early-stage startup isn’t about picking software—it’s about building a revenue system that scales from $50K to $3M ARR without breaking. Most founders discover this after wasting 6-18 months on the wrong approach. Picture this: A B2B SaaS founder at $200K ARR with a sales team of 3 people. Deals are




