Why Brazilian B2B Founders Stall in the US (And the GTM Shift That Separates the Ones Who Break Through)

Wednesday, 01 July 2026 / Published in Founder Resources, Startup Strategy
Featured cover for the M Accelerator article 'Why Brazilian B2B Founders Stall in the US (And the GTM Shift That Separates the Ones Who Break Through)' — brazilian b2b startup us gtm.
A Brazilian B2B startup entering the US needs a purpose-built go-to-market motion — not a translated version of what worked at home. The brazilian b2b startup us gtm that breaks through is the one founders treat as a new build, because US buyers, sales cycles, pricing expectations, and competitive density run on fundamentally different rules

The One Metric That Matters: Why Most Founders Track Everything Except What Actually Drives Growth Through the 5 Stages

Sunday, 07 June 2026 / Published in Founder Resources, Startup Strategy
Featured cover for the M Accelerator article 'The One Metric That Matters: Why Most Founders Track Everything Except What Actually Drives Growth Through the 5 Stages' — lean analytics omtm one metric that matters stages empathy stickiness virality revenue scale.
You’re drowning in metrics but can’t answer the simplest question: What one number, if improved, would transform your business right now? The One Metric That Matters (OMTM) framework from Lean Analytics provides the answer by matching your focus metric to your current stage: empathy, stickiness, virality, revenue, or scale. Every founder faces the same paradox.