Picture this: You’re a B2B SaaS founder at $1.2M ARR. You’ve built what you think is the perfect AI tool for sports broadcasters — automated commentary, smart camera switching, the works. Six months later, you’ve burned through runway with exactly three pilot customers who won’t convert. AI for sports broadcast operations represents a $4.2B market
Software development is commoditizing at an unprecedented pace as AI tools enable anyone to build complex applications in days instead of months. This fundamental shift means competitive advantages based on technical features are evaporating — what took specialized teams years to develop can now be replicated by a single founder with AI assistance in weeks.
Most B2B founders waste months chasing CTOs when the real buyer is often the VP of Revenue Operations or CFO. The correct approach to “dont target the CTO B2B founders wrong buyer” means identifying and selling to the stakeholder who actually controls budget and can sign contracts—typically someone focused on business outcomes rather than technical