Your champion can’t sell internally because they lack three critical things: political capital, a business case framework, and the vocabulary to translate your value into their company’s priorities. You’ve invested weeks nurturing this relationship, they’re genuinely excited about your solution, but when they take it to their boss, the deal dies. Picture the scenario: Your
Picture a scale-up founder at $1M ARR opening their Monday morning Slack. Seventeen messages about “game-changing” opportunities: a potential enterprise client, three partnership proposals, two acquisition targets, five feature requests from key accounts, and multiple expansion market ideas. An elimination matrix systematically scores growth opportunities based on repeatability and scalability factors, helping founders filter out