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“Is Our Marketing Working?” Answering the ROI Question with Marketing Automation Data

Learn how marketing automation can simplify ROI tracking, helping startups link marketing efforts directly to revenue and improve decision-making.
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Beyond Broadcast: Using Automation for Personalized Marketing That Actually Connects

Beyond Broadcast: Using Automation for Personalized Marketing That Actually Connects
Learn how to leverage automation and personalization to forge deeper connections with your audience and enhance marketing effectiveness.
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The Ice Bucket Challenge: A Go-To-Market Strategy That Raised $220M in Two Months

Discover the go-to-market strategy behind the Ice Bucket Challenge, a viral campaign that raised $220M for ALS research. Learn how influencer marketing, gamification, and urgency fueled its success.
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Amazon’s Secret Weapon: How Purpose Drives Global Success

Discover how Amazon’s purpose-driven strategy fuels global success. Learn actionable insights to shorten your founder’s journey, validate your business, and scale smarter with clarity.
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