The founder-led sales to sales team transition happens when you hit the painful ceiling where closing deals yourself is killing your product velocity—typically between $500K-$1M ARR for B2B SaaS companies. You know you’ve hit it when you’re spending 60% of your time in sales calls instead of building, and your engineering team is shipping at
How to avoid kissing frogs during the hiring process? Startups always start out with an extremely small team. Usually, the team consists of the founder of the startup and a few others that were likely part of the foundation of the startup. As the company begins to grow, the next step is to hire outside


