Many early-stage startups fail not because of a bad product, but due to a fundamental misunderstanding of their ideal customer. Despite having innovative solutions, startups often fall into the trap of assuming they know their customer without thorough validation, leading to misaligned efforts and wasted resources.

Are you wasting time and money on your startup? In this article, we'll dive into the art and science of running effective experiments to test your startup concepts before committing significant resources.