You raised prices last week after undercharging for a year. Now you’re refreshing the churn report at 2am, waiting for the cancellations. So how much churn is acceptable after a price increase? For most post-PMF businesses, losing 1-3% of customers — and often far less of your actual revenue — after a well-executed price increase
You have revenue. You need a serious partner. And the person across the table is asking for “co-founder equity” to join a business that already works. So how much equity for a co-founder who joins after revenue is the right number? A co-founder who joins after revenue typically receives meaningfully less than a day-one co-founder
You have enough evidence to pivot when you’ve run enough clean tests — roughly 3 to 5 controlled experiments or one full sales and retention cycle — to reach directional confidence that your core growth lever is structurally broken, not merely underperforming. The question of pivot or persevere: how much evidence before pivoting a startup