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Tag: target market

Stop Chasing CTOs: Why 83% of B2B Founders Are Selling to the Wrong Buyer (And Missing 3x Revenue)

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Alessandro Marianantoni
Saturday, 04 April 2026 / Published in Elite Founders, Growth Strategy
Stop Chasing CTOs: Why 83% of B2B Founders Are Selling to the Wrong Buyer (And Missing 3x Revenue)
Most B2B founders waste months chasing CTOs when the real buyer is often the VP of Revenue Operations or CFO. The correct approach to “dont target the CTO B2B founders wrong buyer” means identifying and selling to the stakeholder who actually controls budget and can sign contracts—typically someone focused on business outcomes rather than technical
(andbuyerchasingctos:Elite Foundersmissingsellingstoptarget marketwrong

Understanding the Target Market: Definition, Purpose, Examples, Market Segments

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Alessandro Marianantoni
Monday, 17 July 2023 / Published in Startups
When a company is creating, packaging, and promoting its product, identifying the target market plays a vital role in the decision-making process.
target market

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