In 2025, email newsletters are thriving because they are the last owned, algorithm-free direct line to an audience — while social reach collapses and paid ad costs climb. The 2025 State of Newsletters: Why Email is Thriving in the Digital Age comes down to one structural fact: email is the only channel you actually own.
Most B2B founders waste months chasing CTOs when the real buyer is often the VP of Revenue Operations or CFO. The correct approach to “dont target the CTO B2B founders wrong buyer” means identifying and selling to the stakeholder who actually controls budget and can sign contracts—typically someone focused on business outcomes rather than technical