Product Market Fit in a Global Pandemic

Tuesday, 29 March 2022 / Published in Startups
Product market fit, also known as “product/market” or “product-market” fit, is an essential component of profitable marketing and sales for all types of businesses. It occurs when the company can successfully identify their customer base and target them with the most fitting product. 

Freelancing in 2022: Creators, Consumers & The Creator Economy

Thursday, 24 March 2022 / Published in Freelance
It is estimated that 1.3 billion people will be employed as professional freelancers or a part of the creator economy – a figure extrapolated from current trends, which has been described as "the future workforce."

The Los Angeles Entertainment Startup Scene: Disrupting Trends in Digital Media, Video Games, and Virtual Reality

Tuesday, 22 March 2022 / Published in Los Angeles
The Los Angeles entertainment startup scene is booming! With new startups appearing every day, the industry is evolving rapidly by embracing new technologies like virtual reality and video games. These startups are changing the way we consume entertainment, and they are quickly gaining popularity among Los Angeles locals and tourists alike.

Why millions of U.S. employees are quitting their jobs: The Importance of Corporate Culture

Tuesday, 15 March 2022 / Published in Startups
If you're a startup, creating a thriving corporate culture is essential to keeping your employees happy and retaining them for the long haul. But what does that mean exactly? And how can you go about implementing it?