A Canadian founder’s first US sales hire should almost never be a senior VP of Sales — it should be the founder themselves running US deals for 3-6 months, then hiring a mid-level closer who fits the validated motion. That is the entire answer. The canadian founder us sales hire decision is the process of
A venture studio carry waterfall, explained in one line, is the ordered set of rules that decides how exit proceeds get split between the studio, its investors, and you — the founding team — typically returning invested capital first, paying a preferred return, then dividing the profits known as “carry.” It refers to the sequence
A feature that took your team two quarters to ship just got replicated by a competitor in a weekend. Then a customer asked the question that keeps post-PMF founders awake: “Why am I paying you when an AI can just build this?” The commoditization of software is the process by which software capabilities become cheap,
AI voice of customer for startups is the practice of using AI to systematically capture, structure, and analyze unstructured customer feedback — support tickets, sales calls, reviews, churn notes, interviews — to surface the patterns founders would otherwise miss. It matters because after product-market fit, the volume of customer signal exceeds what any single human




