A Canadian founder’s first US sales hire should almost never be a senior VP of Sales — it should be the founder themselves running US deals for 3-6 months, then hiring a mid-level closer who fits the validated motion. That is the entire answer. The canadian founder us sales hire decision is the process of
Your first sales hire will likely fail, but founder-led sales won’t scale past $1M ARR. The sales hire vs founder sales decision depends on three non-negotiable signals: proven repeatability, documented playbook, and margin for error. Picture this: You’re at $600K ARR, closing deals through sheer founder magic. Your calendar is a nightmare. Every deal needs