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Category: book club

The Innovator’s Dilemma: Why Established Companies Fail to Innovate and How You Can Avoid It

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Alessandro Marianantoni
Thursday, 06 February 2025 / Published in book club
a book cover with yellow text
The book The Innovator's Dilemma by Clayton Christensen offers critical insights into why established companies often fail to adapt to disruptive changes—and how new businesses can leverage this knowledge to avoid similar pitfalls. 

The Talent Code: Unlocking the Secrets to Cultivating Greatness

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Alessandro Marianantoni
Thursday, 30 January 2025 / Published in book club
a book cover with a gold circle
Whether you're building a product from scratch or managing a growing team, The Talent Code holds the keys to unlocking extraordinary potential—not just for yourself but for your organization as well.

Purple Cow by Seth Godin: Transform Your Startup by Standing Out

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Alessandro Marianantoni
Wednesday, 22 January 2025 / Published in book club
a purple and white cow book cover
Seth Godin’s Purple Cow challenges traditional marketing norms and provides insights into creating remarkable products and services that stand out—just like a purple cow would in a field of ordinary cows.

The Dark Side of Viral Success: Navigating Social Engineering in Startups

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Alessandro Marianantoni
Friday, 17 January 2025 / Published in book club
a book cover with a match stick and a lit match
In today's hyper-connected world, the rapid spread of ideas and behaviors can lead to unforeseen consequences. Malcolm Gladwell's "Revenge of the Tipping Point" delves into this phenomenon, offering insights particularly relevant to early-stage startup founders.
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