In a world dominated by Zoom calls and virtual conferences, many business founders, particularly in the B2B space, may wonder whether in-person events still hold value. After all, the convenience of logging onto a meeting from the comfort of your home office is hard to deny.

In entrepreneurship and investing, decision-making is crucial. The right approach can lead to innovation and growth, while poor choices can be costly.

What if competing isn't the real key to success? Instead of obsessing over how to outdo competitors, the most successful startups focus on something far more impactful: unmet demand. 

For early-stage startups, the temptation to invest in custom software can be strong. It promises a solution perfectly tailored to your needs, but in reality, it often leads to technical debt, wasted time, and missed opportunities.