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How Startups Can Refine Positioning for Niche Markets

17 March 2025 By Alessandro Marianantoni in Entrepreneurship

Typography Basics: Fonts for Startup Branding

17 March 2025 By Alessandro Marianantoni in Entrepreneurship

Ultimate Guide to Persona Development for Omnichannel Marketing

17 March 2025 By Alessandro Marianantoni in Entrepreneurship

Why Your Startup is Struggling to Find Customers (And How to Fix It)

17 March 2025 By m-accelerator in Startups

How to Use Behavioral Segmentation for Product-Market Fit

16 March 2025 By Alessandro Marianantoni in Entrepreneurship

Why Most Startup Pitches Fail: The Hidden Art of Problem Articulation

a man in a suit giving a presentation to a woman
In the fast-paced world of startups, many founders overlook a crucial step: clearly articulating the problem they are solving. It's easy to get lost in developing the product or perfecting a pitch, but if the problem isn't clearly defined, the entire venture is at risk. 
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What is a Growth Mindset & How to Cultivate One

Learn what a growth mindset is and discover practical strategies to cultivate one in your personal and professional life. Explore tips for overcoming a fixed mindset, fostering a growth mindset in children, and applying it in the workplace.
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Purple Cow by Seth Godin: Transform Your Startup by Standing Out

a purple and white cow book cover
Seth Godin’s Purple Cow challenges traditional marketing norms and provides insights into creating remarkable products and services that stand out—just like a purple cow would in a field of ordinary cows.
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The Role of a Portfolio Manager in a Family Office: A Deep Dive

Discover the multifaceted responsibilities of a portfolio manager in a family office, including asset allocation, investment selection, risk management, and estate planning, plus the key skills and challenges for optimizing wealth across generations.
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