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The 2025 State of Newsletters: Why Email Is Quietly Outperforming Every Channel You’re Chasing

Featured cover for the M Accelerator article 'The 2025 State of Newsletters: Why Email Is Quietly Outperforming Every Channel You're Chasing' — The 2025 State of Newsletters: Why Email is Thriving in the Digital Age.
In 2025, email newsletters are thriving because they are the last owned, algorithm-free direct line to an audience — while social reach collapses and paid ad costs climb. The 2025 State of Newsletters: Why Email is Thriving in the Digital Age comes down to one structural fact: email is the only channel you actually own.
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The GTM Engineer Is Already Obsolete: Why “Flow Engineering” Is Becoming the New Revenue Operating System

Featured cover for the M Accelerator article 'The GTM Engineer Is Already Obsolete: Why
The shift From GTM Engineer to Flow Engineer: Automating Revenue Operations with AI refers to moving away from a role that manually wires together sales and marketing tools toward one that designs self-running revenue systems where AI executes the operational work and humans handle only the judgment. It matters because post-PMF founders are scaling headcount
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Loyalty Email Metrics That Actually Predict Retention (Not Just Opens)

Featured cover for the M Accelerator article 'Loyalty Email Metrics That Actually Predict Retention (Not Just Opens)' — Loyalty Email Metrics to Track.
Your loyalty email dashboard shows a 42% open rate. Your revenue from existing customers is flat. Both things are true, and only one of them matters. The Loyalty Email Metrics to Track that actually predict retention are repeat purchase rate, customer lifetime value by cohort, active engagement rate, list health, and revenue per recipient —
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From Confusion to Clarity: The Founder’s Framework for Deciding What Actually Matters Next

Featured cover for the M Accelerator article 'From Confusion to Clarity: The Founder's Framework for Deciding What Actually Matters Next' — From Confusion to Clarity: A Framework for First-Time Founders.
From Confusion to Clarity: A Framework for First-Time Founders is the process of installing a decision filter that tells you which of your 50 competing priorities actually moves the business — not gathering more information. The confusion most first-time founders feel after finding product-market fit is not a knowledge gap. It is a sequencing gap.
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