A target market is the specific group of customers a business chooses to serve — defined not by broad demographics but by shared needs, buying behavior, and willingness to pay. Its purpose is to concentrate limited resources on the people most likely to buy, stay, and refer. That is the whole point of Understanding the
You’re drowning in rate requests, carrier vetting, and load tracking while your competitors seem to close deals twice as fast. Freight brokerage AI workflows are automated systems that handle repetitive tasks like document processing, carrier matching, and customer communications—but 73% of brokers are implementing them backwards, focusing on features instead of fundamental workflow transformation. Picture