Mastering Price Anchoring: A Key Strategy for Business Growth

Monday, 16 December 2024 / Published in Go To Market
Let's explore the fundamentals of price anchoring, how it can be leveraged in business settings, and what to do if your counter-party defuses your anchor. Additionally, we’ll touch on other complementary pricing techniques to help you maximize profitability.

Why Your Startup Needs a “Founder Brand” More Than Funding

Friday, 13 December 2024 / Published in book club
Dave Gerhardt’s book, Founder Brand, dives deep into this transformative idea, showing how founders can build trust, credibility, and visibility by becoming the face of their business.

Why Your Pitch Deck Isn’t Enough to Win Over Investors: The Hidden Art of Persuasion for Founders

Monday, 09 December 2024 / Published in pitch deck
In a competitive startup ecosystem, a pitch deck alone won’t seal the deal. To stand out, founders must master the art of engaging investors beyond standard slides, crafting a narrative that resonates emotionally and showcases strategic focus. 

The Art of Startup Fundraising: What Every Entrepreneur Needs to Know

Friday, 06 December 2024 / Published in book club
Raising capital is the ultimate challenge for most startups. Alejandro Cremades’ book, The Art of Startup Fundraising, comes at a crucial time for founders who are navigating this high-stakes landscape.